FDJ United, the French-owned European gambling giant, has outlined its financial ambition to secure growth of around 5% in average annual revenue over the next three years.
Online gaming has been identified as a key area for progression, as the company strives to secure a recurring EBITDA margin above 26% by 2028.
FDJ United believes the online gaming sector can be a key contributor, backing that arm of the business to deliver more than half of a €120 millio operating leverage over the same period, with around 40% to come from its French lottery and retail sportsbook operations.
In the highly competitive space of online betting and gaming, FDJ wants to be a top-three operator in seven out of the eight European markets it competes in, as well as securing as close to 10% annual revenue growth as possible.
As the company presented the forecasts to mark its Capital Markets Day on June 24, FDJ United CEO and chairperson Stephane Pallez further detailed its intentions as part of the Play Forward 2028 initiative.
“FDJ United has undergone a considerable transformation since its IPO, with financial and non-financial performance underscoring the success of our strategy for sustainable, profitable growth,” explained Pallez.
“2025 is a pivotal year for the group, with the consolidation of Kindred, the benefits of which are reflected in our Play Forward 2028 strategic plan.
She continued, “This plan opens a new chapter in our transformation, with the ambition of asserting our position as Europe’s leading responsible betting and gaming operator, based on a more diversified, more digital, and more international business portfolio.
“Play Forward 2028 aims to continue to create value for our shareholders and all our stakeholders.”
Growth planned for PoS and online sales channels
In April, FDJ United announced its Q1 revenue results, significantly impacted by the changing regulatory framework in the United Kingdom and the Netherlands.
The company reported a mixed bag of results with total gaming revenue (GGR) of €925 million ($1 billion), up 30% year-on-year, while the overall business has been disrupted by the takeover of the Kindred Group in October 2024.
That move has broadened the company’s presence into various European markets, beyond its native French base, where it plans to add one million more players to the national lottery and retail sports over the next three years.
To do this, FDJ will expand on point of sale access and further proliferation of online channels for sales. It is hoped that greater online access to the lottery could account for 20% of revenues by 2028, with annual growth predicted to come in at low single digits for PoS and 11-14% for online lottery transactions.
Image credit: FDJ United
