Home Disney+ and Hulu combine to offer one-third of U.S. favorites

Disney+ and Hulu combine to offer one-third of U.S. favorites

The completed acquisition of Hulu by the Walt Disney Company makes the combined might of Disney+ and Hulu responsible for one-third of top U.S. titles.

The research carried out by Ampere Analytics states that Disney+ and Hulu’s “catalog size would rank second only to Amazon Prime Video.”

Disney seeks to offer more to viewers via Hulu takeover

Disney’s current library consists of animated family favorites and established classics aimed at universal audiences.

Ampere’s study highlights that “Disney+’s content strategy relies on its strong Children & Family content portfolio and tentpole Sci-Fi & Fantasy releases from major franchises. Hulu’s content library would complement Disney+’s as it includes popular tiles from genres currently under-served on Disney+, particularly Crime & Thriller, Romance, and Horror.”

Shows that have a distinct lack of more mature titles have fuelled the acquisition to offer more balance to the streaming platform audience.

Specializing in analytics and market research data, Ampere also notes that “Hulu has more subscribers than Disney+ in the US” as of October 2023.

It has been no secret that Disney wants to become the one-stop-shop for users looking to watch video on demand. Taking over Hulu is just one other acquisition to broaden the media titan’s existing list of IPs and offerings to consumers.

This is not the only development in the world of leading streaming platforms, as Netflix announced its bid to stream live sports.

Hulu purchased by Disney

In November this year, the Walt Disney Company announced the purchase of the platform.

The media giant stated, “Disney expects it will pay NBCU approximately $8.61 billion, representing NBCU’s percentage of the $27.5 billion guaranteed floor value for Hulu that was set when the companies entered into their agreement in 2019 minus the anticipated outstanding capital call contributions payable by NBCU to Disney.”

Featured Image credit: Photo by skitterphoto; Pexels

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Brian-Damien Morgan
Features Writer

Brian-Damien Morgan is an award-winning journalist and features writer. He was lucky enough to work in the print sector for many UK newspapers before embarking on a successful career as a digital broadcaster and specialist. His work has spanned the public and private media sectors of the United Kingdom for almost two decades. Since 2007, Brian has continued to add to a long list of publications and institutions, most notably as Editor of the Glasgow 2014 Commonwealth Games, winning multiple awards for his writing and digital broadcasting efforts. Brian would then go on to be integral to the Legacy 2014,…

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