Home Crypto trading platform 1inch partners with legend Bruce Lee

Crypto trading platform 1inch partners with legend Bruce Lee

The on-chain trading platform 1inch has partnered with Kung Fu legend Bruce Lee in an effort to change the perception of cryptocurrency into one that “represents the financial system of the future.”

The partnership was announced through a blog post where the network said they have signed a long-term agreement with the Bruce Lee Family Company.

While the partnership may appear to be random at first glance, the crypto-focused platform says its name comes from Bruce Lee’s iconic ‘one-inch punch’ with the team having always valued his “versatility, agility, and innovativeness.”

To kick off the duo’s deal, an ad campaign with the slogan ‘Take crypto seriousLee’ has been launched. The aim is to “shift the perception of crypto from being seen as unserious or purely speculative and to convey to mass audiences that it represents the financial system of the future.”

“Just like Bruce Lee helped popularize martial arts in his 1970s films, the partnership between 1inch and the Bruce Lee Family Company aims to popularize DeFi and Web3, explaining the benefits of the new finance system to potential new users,” writes 1inch in the blog post.

The Bruce Lee Family Company is now run by the martial arts masters daughter Shannon Lee and it’s a mission-based organization which is dedicated to sharing the art and philosophy of Bruce Lee to inspire personal growth and harmonious individuality.

Shannon Lee said: “We’re excited to have worked with 1inch for the launch of the new marketing campaign featuring Bruce Lee.  We all value the importance of innovation and speed, as well as fun and creativity,” says Shannon Lee, Bruce Lee’s daughter. “It has been delightful bringing the ‘Take Crypto SeriousLee’ campaign to fruition and I look forward to our continued partnership.”

The founder of 1inch, Sergej Kunz, said: “Now, partnering with the Bruce Lee Family Company feels like the natural next step, and I hope it will help spread Bruce Lee’s values alongside the benefits of Web3 to a wider audience.

Featured Image: Via 1inch blog post

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Sophie Atkinson
Tech Journalist

Sophie Atkinson is a UK-based journalist and content writer, as well as a founder of a content agency which focuses on storytelling through social media marketing. She kicked off her career with a Print Futures Award which champions young talent working in print, paper and publishing. Heading straight into a regional newsroom, after graduating with a BA (Hons) degree in Journalism, Sophie started by working for Reach PLC. Now, with five years experience in journalism and many more in content marketing, Sophie works as a freelance writer and marketer. Her areas of specialty span a wide range, including technology, business,…

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