Wix, a market leader in website creation, has just released an innovative new tool called the AI Site Generator. The tool uses Wix’s domain knowledge and nearly a decade of experience with AI to quickly and easily generate custom website designs and layouts. Wix has introduced this feature on the premise that modern users aren’t interested in fine-tuning every aspect of their website’s visual design. They would rather have a simple answer that will speed up the process of creating their website and expanding their business.
In particular, small businesses have difficulty launching and maintaining websites, which can result in lost revenue. Top Design Firms found that 27% of small businesses do not have a website. Their website’s biggest problems are low traffic, adding “advanced” features, and price.
Wix’s AI-powered Site Builder is perfect for this purpose. The tool learns from a series of inputs in order to construct the desired website using a combination of proprietary and external AI systems. With a chatbot-like interface, the tool compiles information about the site and the company by asking a series of questions.
AI Site Generator stands out from the crowd because it can automatically incorporate e-commerce, scheduling, food ordering, and event ticketing components based on a client’s needs and preferences. Users of AI Site Generator will be able to develop a full website, not just a template, where the design is tailored to the content. This creates a one-of-a-kind website that tailors the user experience to the specifics of the content.
Users of AI Site Generator have access to all of Wix’s editing tools, both traditional and AI-powered, so they can make any modifications they like to the premade designs. Along with the release of AI Site Generator, new editing-centric features will be introduced, such as an AI page and section creator that will allow users to have a new page or section added to their site by simply describing their needs. Soon, users will be able to use an object eraser to remove specific elements from images, while an AI assistant tool will make suggestions for site enhancements and develop unique strategies in response to user data and site trends.
Despite AI’s popularity in Silicon Valley, Wix isn’t racing to catch up. As far as the company is concerned, this technology is a genuine means of streamlining and simplifying the process of developing business functionality, infrastructure, payments capabilities, and more for customers’ websites. Wix thinks AI can reduce complexity and create value for its users, and they believe the AI revolution is just beginning to unleash AI’s true potential.
One should be wary of the technology, however. Internet economies are shifting as generative AI models make it simpler and cheaper to produce low-quality content. Low-quality AI content may also clog search engines. ChatGPT and similar models are great for writing SEO-friendly promotional content. However, legitimate sites can be buried by this spam, especially if their creators lack the resources or expertise to optimize their content with the appropriate keywords and schema.
Wix employs a “bevy” of anti-spam and anti-abuse tools. Its AI solutions are field-tested on high-volume, high-quality data, and the company draws on insights from hundreds of millions of websites’ worth of usage and construction workflows. Since it is committed to making the internet a place where people can feel secure enough to exercise their basic rights, it has many models, some of which are artificially intelligent, to prevent and detect model abuse.
First reported on TechCrunch