Web

The arrival of martech was heralded as the next stage of marketing. These platforms enabled marketers to gather endless reams of data so they could reconfigure their approach and boost their conversions. The theory was that the better businesses got to know their customers, the more appealing they could make their offers. What actually happened […]

Every year, website design and user interface change slightly; 2018 is no different, with trends emerging in design, typography, and colors. To design a website that can compete with the millions of other similar websites out there, it is important to be aware of the newest styles and most popular methods. Here are some of […]

There’s no getting around it: the way marketers and retailers harness the power of big data can be a little on the creepy side. An innocent Google search on a specific subject can often result in you seeing nothing but targeted ads on that subject for the rest of the week wherever you turn.  Yet […]

You may think your internet usage is completely private, but any time you access a website, sign up for an account, purchase a product, post a message, or browse search engine results, you’re sharing something about yourself.  If you find this troubling, you may want to learn more about how you can delete your internet […]

UX design – the process of creating a website that is intuitive to the user – is ongoing and must adjust to the needs of your market and users. While you may feel like dropping the mic after getting your site up and running, it’s not over and done. As users and the digital landscape […]

Participatory design is a method to bring customers into the design process through a collaborative approach. In web design, consumers work directly with experts to create user-friendly interfaces and designs to better improve the user experience. The traditional method of the design included only professional developers working to design what he or she believed met […]

Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and copyrights as some of the various forms that IP can take. But the distinctions between copyrights, patents, and trademarks is often confusing and misunderstood, even by business people that regularly deal with IP. But not […]

Every time you’ve installed a piece of commercial software, you’ve invariably been presented with what must have appeared to be legal gibberish- a seeming difficult to read, needlessly long, solid block of text that was almost impossible to understand. Most people never bother to read the information presented- quickly scrolling to the bottom of the […]

As a startup one of your most important assets is your brand and that brand is usually embodied in your company name and logo. The valuable time that you invested in coming up with just the right creative name and developing the branding and marketing around that company name is impossible to measure. After creating […]

Congratulations on eyeing the international market for your business growth. We are living in an age of globalization and more and more companies are recognizing the profitability of taking their products and service offerings globally at a relatively small incremental cost. It is an easy calculus to recognize that international consumers are able to be […]

When British technologist Kevin Ashton coined the term “Internet of Things” in 1999, little did he knew that this term would become so popular in the coming years. Now, we are living in the age where IoT is already a reality. It has been estimated that by 2020 around 50 billion IoT-enabled devices will be […]

In the recent years in the digital medium, the latest cutting-edge trends in web design has seen far more shifts and changes in technology and its use — as compared to the traditional print. Eighteen years into this new millennium there is no surprise that there it is still evolving posing a challenge to the web […]

Video marketing is here to stay. It’s a $135 billion industry in the U.S. alone, and consumers are increasingly expecting to see videos from brands they follow and brands they might be interested in. If you aren’t providing that sought after video content, chances are you aren’t being sought out at all. Keep in mind […]

Over the past 20-plus years, digital marketplaces have fundamentally transformed commerce and consumer expectations around the world. But although names like Amazon and Uber have become household names at this point, the evolution of and disruption caused by digital marketplaces is far from over. In 1995, eBay launched the mainstream digital marketplace movement with its […]

Many own or manage a small to mid-sized business website (SMB). These websites are showcasing your products or services and are only one small component of reaching your intended audience. Improving conversion rates. To reach your audience and generate leads — means to increase your return on investment (ROI). There are a variety of customer […]

If you’re searching for your next career a great place to look is for a job in cyber security. Why? Because the demand for cyber security experts is going up, up, up. Keeping digital assets secure is a vital skillset. As our world grows ever more dependent on the Internet and digital technology — keeping […]

Traditional commerce and trade practices have always kept the customer in dark about the products being sold and it’s business information. Sellers always had the upper hand while interacting with buyers. This means the true product value was never really made clear to the customer before the purchase. Even when purchasing a discounted product, customers […]

Interesting notion of “feed grazing” from James Corbett and Danny Ayers. James actually came up with the concept – this explanation is from a comment he left on Danny’s blog:

“I‚Äôm actually coming to the conclusion that the whole subscriptions mindset is a problem and that in future we‚Äôll ‚Äògraze‚Äô for the most part instead of…

These summary posts are designed to be a ‘quick fix’ of the top Web news, for
those people who don’t have time to read the full articles but who want to stay
informed.
– Internet
Boom in China Is Built on Virtual Fun; NY Times continues the western
fascination with all things China. This article profiles Tencent and their
dominant mobile…

The company’s real-time analytics tool shows how fast trending topics explode—then fade.

Be nice and don’t rip off others, says papa Google.

Now you can fire off fast replies, minus the risk of sounding like a thoughtless jerk.

A standard championed by Mozilla and its rivals could supercharge the Web.

That, not a new connected camera, is the big news.

Brigade is a new social network for political opinions.

The chat tool’s Web app goes global, epitomizing Microsoft’s new approach to software.

The Internet is growing up, but not everyone is growing up with it.

Ads may be the easiest way to fund the Web, but it’s not the best.

El Capitan, my Capitan.

It just took way too long.

But not the last.

They welcome our self-driving overlords.

Shopping with a click.

It’s out on July 29, and users are already getting upgrade notifications.

Better fatten up that Google wallet (or Android Pay).

Here’s what we’ll be looking out for at Google’s developer conference this week.

The promise and pitfalls of one Santa Cruz startup’s bid to revolutionize travel.

Researchers devise a system that looks secure, but isn’t remotely easy to use.

A new “Home” app could make smart homes easier for users.