Web

The arrival of martech was heralded as the next stage of marketing. These platforms enabled marketers to gather endless reams of data so they could reconfigure their approach and boost their conversions. The theory was that the better businesses got to know their customers, the more appealing they could make their offers. What actually happened […]

Every year, website design and user interface change slightly; 2018 is no different, with trends emerging in design, typography, and colors. To design a website that can compete with the millions of other similar websites out there, it is important to be aware of the newest styles and most popular methods. Here are some of […]

These summary posts are designed to be a ‘quick fix’ of the top Web news, for
those people who don’t have time to read the full articles but who want to stay
informed.
– Internet
Boom in China Is Built on Virtual Fun; NY Times continues the western
fascination with all things China. This article profiles Tencent and their
dominant mobile…

Interesting notion of “feed grazing” from James Corbett and Danny Ayers. James actually came up with the concept – this explanation is from a comment he left on Danny’s blog:

“I‚Äôm actually coming to the conclusion that the whole subscriptions mindset is a problem and that in future we‚Äôll ‚Äògraze‚Äô for the most part instead of…

There’s no getting around it: the way marketers and retailers harness the power of big data can be a little on the creepy side. An innocent Google search on a specific subject can often result in you seeing nothing but targeted ads on that subject for the rest of the week wherever you turn.  Yet […]

You may think your internet usage is completely private, but any time you access a website, sign up for an account, purchase a product, post a message, or browse search engine results, you’re sharing something about yourself.  If you find this troubling, you may want to learn more about how you can delete your internet […]

UX design – the process of creating a website that is intuitive to the user – is ongoing and must adjust to the needs of your market and users. While you may feel like dropping the mic after getting your site up and running, it’s not over and done. As users and the digital landscape […]

Participatory design is a method to bring customers into the design process through a collaborative approach. In web design, consumers work directly with experts to create user-friendly interfaces and designs to better improve the user experience. The traditional method of the design included only professional developers working to design what he or she believed met […]

Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and copyrights as some of the various forms that IP can take. But the distinctions between copyrights, patents, and trademarks is often confusing and misunderstood, even by business people that regularly deal with IP. But not […]

Every time you’ve installed a piece of commercial software, you’ve invariably been presented with what must have appeared to be legal gibberish- a seeming difficult to read, needlessly long, solid block of text that was almost impossible to understand. Most people never bother to read the information presented- quickly scrolling to the bottom of the […]

As a startup one of your most important assets is your brand and that brand is usually embodied in your company name and logo. The valuable time that you invested in coming up with just the right creative name and developing the branding and marketing around that company name is impossible to measure. After creating […]

Congratulations on eyeing the international market for your business growth. We are living in an age of globalization and more and more companies are recognizing the profitability of taking their products and service offerings globally at a relatively small incremental cost. It is an easy calculus to recognize that international consumers are able to be […]

When British technologist Kevin Ashton coined the term “Internet of Things” in 1999, little did he knew that this term would become so popular in the coming years. Now, we are living in the age where IoT is already a reality. It has been estimated that by 2020 around 50 billion IoT-enabled devices will be […]

In the recent years in the digital medium, the latest cutting-edge trends in web design has seen far more shifts and changes in technology and its use — as compared to the traditional print. Eighteen years into this new millennium there is no surprise that there it is still evolving posing a challenge to the web […]

This week on Read/WriteTalk I had the opportunity to talk to Biz Stone, co-founder of Twitter. One of the more interesting topics in the podcast was the open platform that Twitter has developed. We also discussed how the team came up with the idea for Twitter, different catalysts over the past year for user growth, and even how they came up with…

Video marketing is here to stay. It’s a $135 billion industry in the U.S. alone, and consumers are increasingly expecting to see videos from brands they follow and brands they might be interested in. If you aren’t providing that sought after video content, chances are you aren’t being sought out at all. Keep in mind […]

27,563 words. Here’s the latest (ch. 34 onwards). I’m hoping to reach the 30,000 mark by end of tomorrow. That will give me a nice round figure to aim for of 10,000 words per week for the final two weeks. I’m enjoying having two storylines intertwining now. On the one hand, Declan Atomz is now beginning to understand the alien world. It’ll be…

Over the past 20-plus years, digital marketplaces have fundamentally transformed commerce and consumer expectations around the world. But although names like Amazon and Uber have become household names at this point, the evolution of and disruption caused by digital marketplaces is far from over. In 1995, eBay launched the mainstream digital marketplace movement with its […]

Many own or manage a small to mid-sized business website (SMB). These websites are showcasing your products or services and are only one small component of reaching your intended audience. Improving conversion rates. To reach your audience and generate leads — means to increase your return on investment (ROI). There are a variety of customer […]

Customers and companies have been quick to embrace the benefits of connected devices, and the Internet of Things is a more significant part of our lives than ever before. Connected devices can offer tremendous value by transmitting data continuously, allowing for unparalleled control and analysis. The problem is that this data transmission needs to be handled […]

There are compelling reasons to use sound on a website – and just as many not to. Consider, for example, that humans have the ability to recall things better through sound. If you had to learn the 50 states songs in elementary school or spent your childhood watching Schoolhouse Rock, this won’t come as a […]

PHP Web App Development has been the most trending choice of Project Implementation in the last five years. Every business aims to build a high-powered Web App. Your app dev for your project implementation directly has an impact on the reputation and popularity of your company and site. You will want to pick the right […]

We live in an increasingly connected world. It’s estimated that there will be about 260 million internet-connected devices in the U.S. by 2020, and the next wave of these devices will push our data demand even further. New Bluetooth advancements, for instance, enable devices to perform within a range that’s four times greater, twice the speed, and eight times the […]

Marketing tactics change constantly. Each year new tactics become more impactful, and old ones fade into obscurity. Sticking to the same tactics is stale for your current customers and potential customers, too. Instead of just running the same growth tactics for years on end, it’s time to make a switch in 2020. Here are four unique growth tactics […]

If you want to make a career in web development or it is merely your area of interest, it can be hard to figure out where to start. Of course, you can invest in short courses online or offline — many courses are expensive. However, watching Youtube channels can be an excellent place to get […]

With the emergence of disruptive technologies like AI, machine learning, virtual reality, things seem to have gone beyond a developer discussion. Jump to the mainstream where you and I hear them — they can make us numb. Here is a web developer’s new best friend is the AI waiting to be utilized. Ignoring the strides […]

Managed WordPress hosting provides much more help than you can imagine. Instead of learning how to become a website administrator in your spare time — you can focus on your business and let hosting companies put their expertise to work. Here are the top reasons to go with managed WordPress hosting. Provide the Best Performance […]

The European Union’s General Data Protection Regulation is the most significant advance in data privacy in history, but little about the actual end-user experience of data privacy has changed. Here’s why tech companies need simpler terms of service agreements. Terms of service agreements are too long and too complicated for the average user, tech-savvy or […]

If you’re like us you love WordPress.  The open source platform has been around for about 15 years now and powers web platforms across the globe. WordPress is great, but if you really want to get the most out of the service you need to choose the right tools and services to integrate with your […]

Whether you are a techie or not, there’s a fair chance that your life is highly reliant on the internet and its wonders. Your social media accounts are likely humming, and you know your way around the IoT devices you use. All of these devices connect you to the cyber world in one way or […]

Large-scale domain name system hijackings — usually in the form of DNS spoofing or DDoS attacks — have been on a steady rise for years. But the unprecedented number of DNS hijackings in 2019 has prompted the U.K.’s National Cyber Security Centre to alert and advise organizations on the threat. Learn how to protect your domain name system […]

The World Wide Web is no longer filled with simple, static web pages. Advances in technology and website development allow users to create interactive, meaningful, and dynamic websites. While there are hundreds of step-by-step references to help you creatively develop your website, fewer resources are telling you what not to do. You may be implementing best […]

Content marketing and optimization have come a long way since the early days of search. Simple tricks like keyword stuffing have fallen by the wayside as Google has become more enlightened in its ability to understand content. Here are the best four ways to optimize your site to rank on Google in 2019. Marketers need […]

One of the most important topics to discuss when the online realm is concerned is definitely online security. While an average online consumer probably doesn’t sweat too much about this issue, online business owners and website owners are definitely the ones that should. As a business owner, your top priority should be cratering a safe […]

In the past decade or so, there has been a drastic shift in the way society consumes information, mainly due to the boom in smartphones and tablets. Many companies didn’t realize the potential of digital marketing and how it would affect everyday life. In days past, companies created templated and static websites with simplified box layouts and […]

The cohort of Americans born between 1996 and 2010, often called Generation Z or Gen Zers is the first generation to have grown up in a truly digital world. They don’t know a life without smartphones, social media, or on-demand entertainment. They expect technology to work seamlessly — and when it doesn’t, they don’t use […]

Data breach, the bane of many security experts. Anybody can fall victim to a data breach at any time. The damage is usually extensive and expensive if not utterly debilitating. Breaches are a cancer that never knows remission and a significant cause of concern in the connected world of today. What is a data breach […]

Who is not excited in increasing your brand even though if you handle a small business, then you need to have a website for your business? A few years ago the thought of owning a website seemed unimportant, but these days having a website is a must and also building the website or e-commerce store […]

It’s tough to have an engaging blog in an internet age full of content and consumers who crave something new regularly. Business blogs can be just as fun if you know how to present your information and findings in refreshing ways. How to start a blog? You can create a successful business blog with just […]