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Web

ReadWrite covers the foundational technologies of the Web and the major players making use of them.

online disruption

Will We Someday Be Able to Do Everything Through Online Platforms?

In 2005, the average person never would have believed how social media platforms would completely transform the way humans interact. By 2010, that same person never would have dreamed that ride-sharing apps would overthrow the taxi industry within a few short years. Cue 2015, and that person — who had seen countless industries transformed by […]

Brad Anderson/Platforms, Tech, Web
LatestMost Popular
martech complications

Has Martech Made Things Too Complicated?

Brad Anderson/Data and Security, Marketing, Tech, Web

The arrival of martech was heralded as the next stage of marketing. These platforms enabled marketers to gather endless reams of data so they could reconfigure their approach and boost their conversions. The theory was that the better businesses got to know their customers, the more appealing they could make their offers. What actually happened […]

Wensite-Trends-2018

Top 10 Best Website Trends of 2018

Stephen Moyers/Web

Every year, website design and user interface change slightly; 2018 is no different, with trends emerging in design, typography, and colors. To design a website that can compete with the millions of other similar websites out there, it is important to be aware of the newest styles and most popular methods. Here are some of […]

Web News: China’s Internet Boom, Yahoo Panama Launched, Google Integration, Digg Anti-Gaming

Web News: China’s Internet Boom, Yahoo Panama Launched, Google Integration, Digg Anti-Gaming

richard macmanus/Web

These summary posts are designed to be a ‘quick fix’ of the top Web news, for
those people who don’t have time to read the full articles but who want to stay
informed.
– Internet
Boom in China Is Built on Virtual Fun; NY Times continues the western
fascination with all things China. This article profiles Tencent and their
dominant mobile…

Feed Grazers and disposable RSS feeds

Feed Grazers and disposable RSS feeds

richard macmanus/Web

Interesting notion of “feed grazing” from James Corbett and Danny Ayers. James actually came up with the concept – this explanation is from a comment he left on Danny’s blog:

“I‚Äôm actually coming to the conclusion that the whole subscriptions mindset is a problem and that in future we‚Äôll ‚Äògraze‚Äô for the most part instead of…

Does Big Data Affect Our Daily E-Commerce Experience?

Yoav Vilner/Data and Security, Web

There’s no getting around it: the way marketers and retailers harness the power of big data can be a little on the creepy side. An innocent Google search on a specific subject can often result in you seeing nothing but targeted ads on that subject for the rest of the week wherever you turn.  Yet […]

How to Delete Yourself From the Internet

How to Delete Yourself From the Internet

Frank Landman/Lifestyle, Web

You may think your internet usage is completely private, but any time you access a website, sign up for an account, purchase a product, post a message, or browse search engine results, you’re sharing something about yourself.  If you find this troubling, you may want to learn more about how you can delete your internet […]

User Experience

Discover Missteps in Your UX Design

Stephen Moyers/Web

UX design – the process of creating a website that is intuitive to the user – is ongoing and must adjust to the needs of your market and users. While you may feel like dropping the mic after getting your site up and running, it’s not over and done. As users and the digital landscape […]

Participatory-Design

Participatory Design: What It Is and Why You Should Be Using It

Stephen Moyers/Web

Participatory design is a method to bring customers into the design process through a collaborative approach. In web design, consumers work directly with experts to create user-friendly interfaces and designs to better improve the user experience. The traditional method of the design included only professional developers working to design what he or she believed met […]

Why Your Business Needs Copyrights

Feras Mousilli/Branding, Build, Grow, Marketing, ReadWrite, Startups, Web

Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and copyrights as some of the various forms that IP can take. But the distinctions between copyrights, patents, and trademarks is often confusing and misunderstood, even by business people that regularly deal with IP. But not […]

Coming to Terms – Why Terms of Use are Critical for Your Company

Feras Mousilli/Cloud, Data and Security, Grow, Platforms, Startups, Tech, Web

Every time you’ve installed a piece of commercial software, you’ve invariably been presented with what must have appeared to be legal gibberish- a seeming difficult to read, needlessly long, solid block of text that was almost impossible to understand. Most people never bother to read the information presented- quickly scrolling to the bottom of the […]

Trademark Protection for Startups

Feras Mousilli/Branding, Grow, Marketing, ReadWrite, Startups, Web

As a startup one of your most important assets is your brand and that brand is usually embodied in your company name and logo. The valuable time that you invested in coming up with just the right creative name and developing the branding and marketing around that company name is impossible to measure. After creating […]

How to File an International Trademark When You’re Ready to Take Your Business Global

Feras Mousilli/Branding, Culture, Grow, Marketing, ReadWrite, Small Business, Startups, Web

Congratulations on eyeing the international market for your business growth. We are living in an age of globalization and more and more companies are recognizing the profitability of taking their products and service offerings globally at a relatively small incremental cost. It is an easy calculus to recognize that international consumers are able to be […]

Web Designing in the Age of IoT

Richard Parker/IoT, Web, web design

When British technologist Kevin Ashton coined the term “Internet of Things” in 1999, little did he knew that this term would become so popular in the coming years. Now, we are living in the age where IoT is already a reality. It has been estimated that by 2020 around 50 billion IoT-enabled devices will be […]

Latest Cutting-Edge Trends Followed in Web Design

Maria Jones/Web

In the recent years in the digital medium, the latest cutting-edge trends in web design has seen far more shifts and changes in technology and its use — as compared to the traditional print. Eighteen years into this new millennium there is no surprise that there it is still evolving posing a challenge to the web […]

Twitter’s Open Platform Advantage

Twitter’s Open Platform Advantage

sean ammirati/Web

This week on Read/WriteTalk I had the opportunity to talk to Biz Stone, co-founder of Twitter. One of the more interesting topics in the podcast was the open platform that Twitter has developed. We also discussed how the team came up with the idea for Twitter, different catalysts over the past year for user growth, and even how they came up with…

How Hiring the Right Video Production Company Can Make All the Difference

Calvin Ford/Tech, Web

Video marketing is here to stay. It’s a $135 billion industry in the U.S. alone, and consumers are increasingly expecting to see videos from brands they follow and brands they might be interested in. If you aren’t providing that sought after video content, chances are you aren’t being sought out at all. Keep in mind […]

Nanowrimo Day 15 – plus some thoughts on categories and topics

Nanowrimo Day 15 – plus some thoughts on categories and topics

richard macmanus/Web

27,563 words. Here’s the latest (ch. 34 onwards). I’m hoping to reach the 30,000 mark by end of tomorrow. That will give me a nice round figure to aim for of 10,000 words per week for the final two weeks. I’m enjoying having two storylines intertwining now. On the one hand, Declan Atomz is now beginning to understand the alien world. It’ll be…

How Digital Marketplaces Will (Again) Redefine Commerce and Experience

Brian Solis/Platforms, Web

Over the past 20-plus years, digital marketplaces have fundamentally transformed commerce and consumer expectations around the world. But although names like Amazon and Uber have become household names at this point, the evolution of and disruption caused by digital marketplaces is far from over. In 1995, eBay launched the mainstream digital marketplace movement with its […]

You want a visually appealing website to bring in your customers.

5 Ways to Improve Conversion Rates for Your Landing Pages

Rohit Prasanna/CRM, Marketing, Web

Many own or manage a small to mid-sized business website (SMB). These websites are showcasing your products or services and are only one small component of reaching your intended audience. Improving conversion rates. To reach your audience and generate leads — means to increase your return on investment (ROI). There are a variety of customer […]

Website designs will drive IoT integrations

How Website Design Integrates with the Internet of Things (IoT)

Kanav Singh/IoT, Web, web design

Internet of things (IoT) is becoming popular across the web. It is revolutionizing the interaction between human and technology, bringing changes to people’s lives. The term “Things” in IoT indicated everyday objects that are connected to the internet. It, IoT, has formed a bond between the real and virtual world. And amusingly, website design and […]

Decentralized-Web-banner

Moving Towards web3.0 Using Blockchain as Core Tech

Shahid Shaikh/Blockchain, Web

The invention of Bitcoin and blockchain technology sets the foundations for the next generations of web applications. The applications which will run on peer to peer network model with existing networking and routing protocols. The applications where centralized Servers would be obsolete and data will be controlled by the entity whom it belongs, i.e., the […]

eCommerce can be revolutionize by AR and VR

AR and VR Set to Revolutionize E-Commerce

Olivia Diaz/AR/VR, Web

It is obvious that any technology that helps to attract more customer engagement and increases the sale is likely to be more selected by the e-commerce companies. Most of the technology innovations which drive incremental improvements will be packaged and sold as a niche product. A technology that touches core human experience and changes human […]

Increase Ecommerce Sales With Adaptive Ecommerce

Increase Ecommerce Sales With Adaptive Ecommerce

Kunal Khullar/Grow, Marketing, Productivity, Web

Traditional commerce and trade practices have always kept the customer in dark about the products being sold and it’s business information. Sellers always had the upper hand while interacting with buyers. This means the true product value was never really made clear to the customer before the purchase. Even when purchasing a discounted product, customers […]

How Hiring the Right Video Production Company Can Make All the Difference

Calvin Ford/Tech, Web

Video marketing is here to stay. It’s a $135 billion industry in the U.S. alone, and consumers are increasingly expecting to see videos from brands they follow and brands they might be interested in. If you aren’t providing that sought after video content, chances are you aren’t being sought out at all. Keep in mind […]

How to File an International Trademark When You’re Ready to Take Your Business Global

Feras Mousilli/Branding, Culture, Grow, Marketing, ReadWrite, Small Business, Startups, Web

Congratulations on eyeing the international market for your business growth. We are living in an age of globalization and more and more companies are recognizing the profitability of taking their products and service offerings globally at a relatively small incremental cost. It is an easy calculus to recognize that international consumers are able to be […]

Web Designing in the Age of IoT

Richard Parker/IoT, Web, web design

When British technologist Kevin Ashton coined the term “Internet of Things” in 1999, little did he knew that this term would become so popular in the coming years. Now, we are living in the age where IoT is already a reality. It has been estimated that by 2020 around 50 billion IoT-enabled devices will be […]

How Digital Marketplaces Will (Again) Redefine Commerce and Experience

Brian Solis/Platforms, Web

Over the past 20-plus years, digital marketplaces have fundamentally transformed commerce and consumer expectations around the world. But although names like Amazon and Uber have become household names at this point, the evolution of and disruption caused by digital marketplaces is far from over. In 1995, eBay launched the mainstream digital marketplace movement with its […]

Latest Cutting-Edge Trends Followed in Web Design

Maria Jones/Web

In the recent years in the digital medium, the latest cutting-edge trends in web design has seen far more shifts and changes in technology and its use — as compared to the traditional print. Eighteen years into this new millennium there is no surprise that there it is still evolving posing a challenge to the web […]

You want a visually appealing website to bring in your customers.

5 Ways to Improve Conversion Rates for Your Landing Pages

Rohit Prasanna/CRM, Marketing, Web

Many own or manage a small to mid-sized business website (SMB). These websites are showcasing your products or services and are only one small component of reaching your intended audience. Improving conversion rates. To reach your audience and generate leads — means to increase your return on investment (ROI). There are a variety of customer […]

Business Opportunities in Cyber Security

Why There’s a Bright Future in a Cyber Security Careers

Richard Parker/Data and Security, Web

If you’re searching for your next career a great place to look is for a job in cyber security. Why? Because the demand for cyber security experts is going up, up, up. Keeping digital assets secure is a vital skillset. As our world grows ever more dependent on the Internet and digital technology — keeping […]

Coming to Terms – Why Terms of Use are Critical for Your Company

Feras Mousilli/Cloud, Data and Security, Grow, Platforms, Startups, Tech, Web

Every time you’ve installed a piece of commercial software, you’ve invariably been presented with what must have appeared to be legal gibberish- a seeming difficult to read, needlessly long, solid block of text that was almost impossible to understand. Most people never bother to read the information presented- quickly scrolling to the bottom of the […]

Why Your Business Needs Copyrights

Feras Mousilli/Branding, Build, Grow, Marketing, ReadWrite, Startups, Web

Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and copyrights as some of the various forms that IP can take. But the distinctions between copyrights, patents, and trademarks is often confusing and misunderstood, even by business people that regularly deal with IP. But not […]

Trademark Protection for Startups

Feras Mousilli/Branding, Grow, Marketing, ReadWrite, Startups, Web

As a startup one of your most important assets is your brand and that brand is usually embodied in your company name and logo. The valuable time that you invested in coming up with just the right creative name and developing the branding and marketing around that company name is impossible to measure. After creating […]

online disruption

Will We Someday Be Able to Do Everything Through Online Platforms?

Brad Anderson/Platforms, Tech, Web

In 2005, the average person never would have believed how social media platforms would completely transform the way humans interact. By 2010, that same person never would have dreamed that ride-sharing apps would overthrow the taxi industry within a few short years. Cue 2015, and that person — who had seen countless industries transformed by […]

martech complications

Has Martech Made Things Too Complicated?

Brad Anderson/Data and Security, Marketing, Tech, Web

The arrival of martech was heralded as the next stage of marketing. These platforms enabled marketers to gather endless reams of data so they could reconfigure their approach and boost their conversions. The theory was that the better businesses got to know their customers, the more appealing they could make their offers. What actually happened […]

Wensite-Trends-2018

Top 10 Best Website Trends of 2018

Stephen Moyers/Web

Every year, website design and user interface change slightly; 2018 is no different, with trends emerging in design, typography, and colors. To design a website that can compete with the millions of other similar websites out there, it is important to be aware of the newest styles and most popular methods. Here are some of […]

User Experience

Discover Missteps in Your UX Design

Stephen Moyers/Web

UX design – the process of creating a website that is intuitive to the user – is ongoing and must adjust to the needs of your market and users. While you may feel like dropping the mic after getting your site up and running, it’s not over and done. As users and the digital landscape […]

Does Big Data Affect Our Daily E-Commerce Experience?

Yoav Vilner/Data and Security, Web

There’s no getting around it: the way marketers and retailers harness the power of big data can be a little on the creepy side. An innocent Google search on a specific subject can often result in you seeing nothing but targeted ads on that subject for the rest of the week wherever you turn.  Yet […]

Participatory-Design

Participatory Design: What It Is and Why You Should Be Using It

Stephen Moyers/Web

Participatory design is a method to bring customers into the design process through a collaborative approach. In web design, consumers work directly with experts to create user-friendly interfaces and designs to better improve the user experience. The traditional method of the design included only professional developers working to design what he or she believed met […]

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