Marketing

Businesses today have no time when it comes to creating a website and putting in the right effort to rank in local search. It is perfectly normal since you all know that cost of retaining a customer is way cheaper than acquiring a new one. Similarly a business would rather pay for a lead that […]

Marketers are often expected to work magic on consumers, putting them under a spell and convincing them that the cure for all that ails them is their company’s product or service. But the high expectations placed on brands often do little more than set them up for a fall. An IBM study found that nearly […]

The clickable rich content messages sent to you through the browser are known as web push notification. You need not be on the browser or web page to receive the notification. You will keep receiving the messages at their own time and pace as set by the marketer. What is web push notification? The concept […]

The subscription model has infiltrated several verticals in recent years, from automobiles to clothing. This has enabled these industries to update the car-leasing experience and find ways to transform living rooms into dressing rooms — and it’s brought them significant revenue streams. In the second quarter of 2018, Stitch Fix pulled in $296 million in […]

As far as disruptive business innovation goes, apps may feel outdated. Yet Chipotle just made headlines by launching an improved app and digital back end — plus, the fast-casual burrito purveyor is now offering delivery through a partnership with DoorDash. Its digital sales have grown 33 percent in one quarter and now constitute 10.3 percent […]

For startups and young businesses, the opportunity to work with a VIP client is something you can’t afford to swing and miss on. That’s why it’s imperative that you understand how to nail the first impression and continue impressing over the duration of your relationship. How to Wow Your VIP Clients Every client your business […]

Augmented reality (AR) sounds like something right out of a science fiction novel. Using new technology to influence how we dress, what products we use, and the advertising we see on a daily basis are all experimentations in the combined world of digital marketing and AR. The field is still relatively new and doesn’t have […]

If you’ve been struggling to increase your sales despite creating better offers, raising prices, and offering more value, it’s time to look at your sales funnel. Actually, it’s time to scrutinize your sales funnel with the eyes of a detective. The term “sales funnel” sounds like a strategy that generates automatic or easy sales. However, […]

Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and copyrights as some of the various forms that IP can take. But the distinctions between copyrights, patents, and trademarks is often confusing and misunderstood, even by business people that regularly deal with IP. But not […]

As a startup one of your most important assets is your brand and that brand is usually embodied in your company name and logo. The valuable time that you invested in coming up with just the right creative name and developing the branding and marketing around that company name is impossible to measure. After creating […]

On first hearing the term ‘image analysis’, it’s easy to think immediately of software that can identify objects in photographs. But while static image analysis is a vital application of computer vision, and one that offers immense value, it’s only a part of a bigger picture. For marketers in particular, some of the most compelling […]

As a business owner, it’s always a good idea to effectively use the marketing tools that are bringing you the most success. Measuring success as a business typically pertains to ROI, sales/income, and new customer acquisition. Reaching your target market with content that will appeal to them, while generating income is key when spending money […]

Influencers in the arts can drive real profits, even with small moves. A single Instagram post by Beyoncé, for example, is worth $1 million. D’Marie Analytics found that Beyoncé’s follower count — which puts her at No. 18 across Instagram — was only one factor in evaluating her worth as an ambassador. Engagement and click-through […]

Congratulations on eyeing the international market for your business growth. We are living in an age of globalization and more and more companies are recognizing the profitability of taking their products and service offerings globally at a relatively small incremental cost. It is an easy calculus to recognize that international consumers are able to be […]

Text message marketing is one of the more effective ways for small businesses to reach a targeted audience. The main focus with your group texting marketing has to be done very carefully — or you’ll turn your audience off quickly and you’ll be blocked. You’ll want to message your targeted or interested consumers first. Interested […]

Stop for a second and think about how nice it would be if you could boost your company’s profits by 95 percent. Or let’s be conservative and ask for a smaller number like 25 percent. The truth is that all it takes is a 5 percent increase in your customer retention rates, according to research […]

Companies may be well aware they’re sitting on a gold mine of data, but most of them have no idea how to exploit its value. Case in point: According to research by Forrester, up to 73 percent of corporate data goes unanalyzed. Information is collected, then neglected. That’s as unproductive as living with Superman and […]

Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an 8 percent or an 80 percent open rate. Companies that get it right earn an average of $38 per dollar spent, the most of any marketing channel. But for every success story, there are half […]

Defined personas and established communication styles are the hallmarks of old-school marketing personalization techniques. Today, organizations of all kinds target specific groups of their audiences with segmented content. But where engagement is concerned, the most effective communication is enabled by letting audience members identify their own groups. If you want to put a label on […]

If you’ve ever been stuck in a two-hour meeting with nothing to contribute and nothing to learn, you’ve felt the pain of inefficient meetings—and you’ll be happy to hear that these days of wasted time and mismanaged resources may soon be over.  It’s not quite accurate to say that meetings are dead, or even that […]

Finding a sweet spot between “too low” and “too high” prices can be quite tricky. That’s why price intelligence exists: It can help retailers come up with the correct pricing strategy to beat the competition and build value for their products. Here is price intelligence for startups. What is price intelligence? Do you need it? […]

Industries have seen many evolution in terms of growth and productivity. Technological advances have made their way easy towards achieving success with short-term as well as long-term objectives. Here is how technology is helping to improve small business growth. Innovation is turning into the main consideration in each new company. The most recent two decades […]

With so many writers out there and books getting published left and right, it is only natural to believe that the competition for a book becoming a bestseller must be fierce. However, we’re here to tell you that if you follow the right guidelines and take the right steps, the road to getting that “bestseller” […]

Click on any blog related to content marketing and you will read “Content is the king” somewhere mentioned there. Content with the right content strategy helps you build your brand, make it visible to your audiences, boost customer trust, increase conversion rate, and even close sales. But does this ‘king’ bring everyone the same profits? […]

Are you technologically challenged? In a world of rapid change where social media, online platforms, and virtual reality are transforming the very essence of civilization; any person or business falling short of the requirements to survive in the digital age is basically technologically challenged. But there is hope. Here are five reasons why you should […]

Depending on what side of things you stand, the word “automation” may sound intimidating, exciting, or perhaps somewhere in between these two emotional anchor points. For some, the word feels like a bomb that’s about to explode and render you useless, obsolete, and forgettable. For others, it looks like an opportunity to streamline, improve, and […]

At one time, consumers were a captive audience. You sold it, they bought it, as long as it was a prestige brand, a household name, or was promoted by an influencer or by a really cool cartoon animal. Here is the importance of empathy-based marketing. People have a lot more choices, nowadays, and marketers everywhere […]

As a newbie in the industry, you should be ready to work hard so that you can earn more profits with the help of the new thing called the internet. It is just like a factory for the newbies to learn how to run a business. The Best Digital Marketing Strategies for Startup Businesses Do […]

Running a company with a large number of employees is not an easy nut to break. Apart from managing a business or company — managing employees is another important responsibility for the owner. Here are ten different ways to use employee feedback software at your workplace. Run the feedback — but how do you react? […]

Startup founders are trying to figure out how to fundraise through a pandemic and economic crash. New talk of capital efficiency is gratifying, but there was another lesson from pre-COVID-19 valuation struggles. Morality matters. Venture capitalists and early-stage investors have told all of us, founders are critical to a startup’s valuation. These investors also tell […]

The law of success in business states: the quicker you accept and welcome innovations, the further behind you leave your competition. That’s the reason why technical enhancements seem to be as frequent as coffee breaks. Here is why data scientists are becoming future marketers. As big data is changing the status quo, the marketing sector […]

Presentation management is key to unlocking value in the business content. Your company is already creating blog posts, sales graphs and marketing collateral. That content is visualized with presentation management. Here is Presentation Management, a solution that spans industries. You’ll want all of your content managed and located in once place, so it can quickly […]

With the launch of the BERT algorithm from Google and the large-scale update from Yandex, Vega, a special stage in the history of search has come. In order not to get lost on the Internet, businesses will have to think about quality content and user experience, as well as giving search engine optimization (SEO)tips. Here […]

Over the past two decades, SMS marketing has become so ingrained in our lives that we don’t even pause to consider what life was like without it. Despite that, marketers still don’t regard the platform as highly as email or social media marketing. What a mistake. Here is what the future of SMS marketing is […]

There are many ranking factors Google uses, and dwell time (D.T) is one of those factors. The chatter on social media platforms started prioritizing dwell time importance.  How is dwell time measured? Is it a ranking factor? And if so, how can you optimize dwell time? Here is what dwell time is and the Google ranking factor for […]

Do you have a product or service that you’ve given your heart and soul for? Have you fought tooth and nail for your product and service? Actually bled and lost sleepover? Then you find that the media doesn’t want to go anywhere near it? Here is guerrilla marketing — how to growth hack your startup. […]

There is no doubting the effectiveness of quality content in driving more clicks — regardless of what your niche is. Nonetheless, since 90% (demandmetrics dot com) of all organizations leverage content in their marketing efforts, producing engaging, just informative content is no longer sufficient to cut through the noise. It is critical that you learn […]

Do you know the best times to post in social media marketing? Has COVID-19 caused a drop in your engagement rate or the number of followers? It’s essential to be scheduling your posts and doing your social media marketing — especially during the coronavirus outbreak. Digital marketing on social media. Traditional methods of advertising and […]

Blogger outreach is developing relationships and is maintaining the same with some relevant bloggers as well as offering them high-value and relevant content which their audience and readers will find useful and engaging. It can, therefore, increase your organic search visibility when bloggers with established and trusted sites link to your website. There are a […]