Marketing

Businesses today have no time when it comes to creating a website and putting in the right effort to rank in local search. It is perfectly normal since you all know that cost of retaining a customer is way cheaper than acquiring a new one. Similarly a business would rather pay for a lead that […]

Marketers are often expected to work magic on consumers, putting them under a spell and convincing them that the cure for all that ails them is their company’s product or service. But the high expectations placed on brands often do little more than set them up for a fall. An IBM study found that nearly […]

The clickable rich content messages sent to you through the browser are known as web push notification. You need not be on the browser or web page to receive the notification. You will keep receiving the messages at their own time and pace as set by the marketer. What is web push notification? The concept […]

The subscription model has infiltrated several verticals in recent years, from automobiles to clothing. This has enabled these industries to update the car-leasing experience and find ways to transform living rooms into dressing rooms — and it’s brought them significant revenue streams. In the second quarter of 2018, Stitch Fix pulled in $296 million in […]

As far as disruptive business innovation goes, apps may feel outdated. Yet Chipotle just made headlines by launching an improved app and digital back end — plus, the fast-casual burrito purveyor is now offering delivery through a partnership with DoorDash. Its digital sales have grown 33 percent in one quarter and now constitute 10.3 percent […]

For startups and young businesses, the opportunity to work with a VIP client is something you can’t afford to swing and miss on. That’s why it’s imperative that you understand how to nail the first impression and continue impressing over the duration of your relationship. How to Wow Your VIP Clients Every client your business […]

Augmented reality (AR) sounds like something right out of a science fiction novel. Using new technology to influence how we dress, what products we use, and the advertising we see on a daily basis are all experimentations in the combined world of digital marketing and AR. The field is still relatively new and doesn’t have […]

If you’ve been struggling to increase your sales despite creating better offers, raising prices, and offering more value, it’s time to look at your sales funnel. Actually, it’s time to scrutinize your sales funnel with the eyes of a detective. The term “sales funnel” sounds like a strategy that generates automatic or easy sales. However, […]

Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and copyrights as some of the various forms that IP can take. But the distinctions between copyrights, patents, and trademarks is often confusing and misunderstood, even by business people that regularly deal with IP. But not […]

As a startup one of your most important assets is your brand and that brand is usually embodied in your company name and logo. The valuable time that you invested in coming up with just the right creative name and developing the branding and marketing around that company name is impossible to measure. After creating […]

On first hearing the term ‘image analysis’, it’s easy to think immediately of software that can identify objects in photographs. But while static image analysis is a vital application of computer vision, and one that offers immense value, it’s only a part of a bigger picture. For marketers in particular, some of the most compelling […]

Influencers in the arts can drive real profits, even with small moves. A single Instagram post by Beyoncé, for example, is worth $1 million. D’Marie Analytics found that Beyoncé’s follower count — which puts her at No. 18 across Instagram — was only one factor in evaluating her worth as an ambassador. Engagement and click-through […]

As a business owner, it’s always a good idea to effectively use the marketing tools that are bringing you the most success. Measuring success as a business typically pertains to ROI, sales/income, and new customer acquisition. Reaching your target market with content that will appeal to them, while generating income is key when spending money […]

Text message marketing is one of the more effective ways for small businesses to reach a targeted audience. The main focus with your group texting marketing has to be done very carefully — or you’ll turn your audience off quickly and you’ll be blocked. You’ll want to message your targeted or interested consumers first. Interested […]

Congratulations on eyeing the international market for your business growth. We are living in an age of globalization and more and more companies are recognizing the profitability of taking their products and service offerings globally at a relatively small incremental cost. It is an easy calculus to recognize that international consumers are able to be […]

Stop for a second and think about how nice it would be if you could boost your company’s profits by 95 percent. Or let’s be conservative and ask for a smaller number like 25 percent. The truth is that all it takes is a 5 percent increase in your customer retention rates, according to research […]

Companies may be well aware they’re sitting on a gold mine of data, but most of them have no idea how to exploit its value. Case in point: According to research by Forrester, up to 73 percent of corporate data goes unanalyzed. Information is collected, then neglected. That’s as unproductive as living with Superman and […]

Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an 8 percent or an 80 percent open rate. Companies that get it right earn an average of $38 per dollar spent, the most of any marketing channel. But for every success story, there are half […]

Defined personas and established communication styles are the hallmarks of old-school marketing personalization techniques. Today, organizations of all kinds target specific groups of their audiences with segmented content. But where engagement is concerned, the most effective communication is enabled by letting audience members identify their own groups. If you want to put a label on […]

Many organizations see PR as free advertising. The assumption that PR is advertising is evident with the core PR success metric being Advertising Value Equivalency (AVE). It’s no wonder that more and more organizations are focused on telling their brand story through PR. US data even tells us that there are 6 PR Pros for […]

While link building remains one of the most prominent signals for obtaining high organic search engine rankings, search engines continue to deliver less organic results on a year-over-year basis. Advertisements drive revenue and the incentive for search engines to manipulate results in their favor. Even if more searchers once preferred organic results over paid, search […]

As a savvy marketer in the digital age, you always need to stay up-to-date on the latest advancements in the world of technology, business intelligence, and analytics. You need to find better ways to refine your target audience with the help of your digital marketing campaigns.  Predictive analysis tells you how to turbo charge your […]

The only way for email marketing to be effective is to stay on top of the trends — and here are six you should pay close attention to. 

The podcast world — and the ads pouring into it — will only grow. Deploying your advertising dollars effectively can make podcasting work for your business.

Technology is always making headway in the business world, entrepreneurs and many business veterans have been incorporating the innovational ways to transcend their rivals.            They say if Content is the king, Customer experience is the queen.  Customer experience purely depends on how you make your customers feel during the interactions. The way you sort […]

There are thousands of prospective businesses out there looking for financial assistance to kickstart as well as functional ones that want to expand on the one hand while there are a large number of investors who are looking for projects to fund. Crowdfunding platforms come into the game, to bring the two together. Here are […]

Marketing is really what drives your business forward. But, most marketing activities are tough, tedious, time-consuming, and expensive. Yes, it can be dreadful thinking about all that you must undertake to complete your marketing tasks. But, you must invest in it somehow to keep moving forward. The best way to handle your sales and ads […]

There’s no substitute for relevance. Nothing — including stunning imagery — will make a difference if the content isn’t tailored to the viewer.

While multitasking, did you ever try voice search? If you haven’t, this post will help you understand how voice search optimization can help you be more efficient at work or home. Typing queries to search for anything can be time-consuming. Skip the typing — is where the voice assistant can help. It is also essential […]

Ecommerce sales are expected to double between 2016 and 2020. The research study by BigCommerce claims that 96% of U.S. buyers with internet access have made an online purchase in their life, while 80% of them have ecommerce purchases at least monthly. However, with the growth of online retail, customers’ demands have changed. Did you […]

In the past few years, voice has become a core part of the consumer journey. It’s a utility that a growing number of people have come to count on throughout the course of their days. Voice-enabled assistants like Alexa (Amazon), Cortana (Microsoft) and Siri (Apple) perform tasks as varied as adding dates to calendars, turning on lights, […]

Instagram has become a giant in the world of advertisement over the past few years, with more and more businesses, both big and small utilizing the platform. Instagram now has over 1 billion monthly users, to give that perspective, that’s some 400 million more people than the entirety of North America. If you’re in the […]

In the modern age, where knowledge is global and necessary, and technological advancement is evident, it is essential to decipher the value that Big Data holds for us. Big data is all that information that can be encoded based on classification, patterns, various structures, and recurring human behavior. Big data can be structured as well […]

Today, every average schoolchild knows who influencers are. These are the influential people on Instagram – celebrities who have millions of active followers. The presence of your product in an educational account — means that millions of people will see your item. Many of those people (parents and such) are likely to buy that product […]

Unread content is an unrealized opportunity, which is why financial marketers need to captivate their audiences with their content marketing.

The internet has opened up new opportunities and lowered the barriers to entry in almost every industry. But it has also given more entrepreneurs the chance to be bold and take risks. Knowing how to embrace certain risks while avoiding potentially costly ones is integral to maximizing success. The Role of Risk in Business Risk […]

When it comes to non-negotiable marketing tasks and responsibilities, website content ranks near the top of the list. Without quality website content, it’s impossible for you to engage your audience or cultivate a strong SEO presence that garners traffic and leads. With it, you can accomplish almost any marketing objective you set before your team. […]

Marketing strategies are continuously changing due to increasing technological advancement. Technology is responsible for raising the exceptions of people all around the globe. With an increase in innovations, it’s pretty obvious that customers are expecting more and companies are doing everything to can to remain in their good list. Consequently, competition between companies seems to […]

Have you ever searched yourself on Google? If yes, what do you see? Are you displayed fairly? Nowadays, everyone is concerned about online reputation. The question now arises what do you have one. Well if yes, then do you abide by the saying” First Impression Is The Last Impression” for your online business? If not, […]