Marketing

Businesses today have no time when it comes to creating a website and putting in the right effort to rank in local search. It is perfectly normal since you all know that cost of retaining a customer is way cheaper than acquiring a new one. Similarly a business would rather pay for a lead that […]

Marketers are often expected to work magic on consumers, putting them under a spell and convincing them that the cure for all that ails them is their company’s product or service. But the high expectations placed on brands often do little more than set them up for a fall. An IBM study found that nearly […]

The clickable rich content messages sent to you through the browser are known as web push notification. You need not be on the browser or web page to receive the notification. You will keep receiving the messages at their own time and pace as set by the marketer. What is web push notification? The concept […]

The subscription model has infiltrated several verticals in recent years, from automobiles to clothing. This has enabled these industries to update the car-leasing experience and find ways to transform living rooms into dressing rooms — and it’s brought them significant revenue streams. In the second quarter of 2018, Stitch Fix pulled in $296 million in […]

As far as disruptive business innovation goes, apps may feel outdated. Yet Chipotle just made headlines by launching an improved app and digital back end — plus, the fast-casual burrito purveyor is now offering delivery through a partnership with DoorDash. Its digital sales have grown 33 percent in one quarter and now constitute 10.3 percent […]

For startups and young businesses, the opportunity to work with a VIP client is something you can’t afford to swing and miss on. That’s why it’s imperative that you understand how to nail the first impression and continue impressing over the duration of your relationship. How to Wow Your VIP Clients Every client your business […]

Augmented reality (AR) sounds like something right out of a science fiction novel. Using new technology to influence how we dress, what products we use, and the advertising we see on a daily basis are all experimentations in the combined world of digital marketing and AR. The field is still relatively new and doesn’t have […]

If you’ve been struggling to increase your sales despite creating better offers, raising prices, and offering more value, it’s time to look at your sales funnel. Actually, it’s time to scrutinize your sales funnel with the eyes of a detective. The term “sales funnel” sounds like a strategy that generates automatic or easy sales. However, […]

Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and copyrights as some of the various forms that IP can take. But the distinctions between copyrights, patents, and trademarks is often confusing and misunderstood, even by business people that regularly deal with IP. But not […]

As a startup one of your most important assets is your brand and that brand is usually embodied in your company name and logo. The valuable time that you invested in coming up with just the right creative name and developing the branding and marketing around that company name is impossible to measure. After creating […]

On first hearing the term ‘image analysis’, it’s easy to think immediately of software that can identify objects in photographs. But while static image analysis is a vital application of computer vision, and one that offers immense value, it’s only a part of a bigger picture. For marketers in particular, some of the most compelling […]

Influencers in the arts can drive real profits, even with small moves. A single Instagram post by Beyoncé, for example, is worth $1 million. D’Marie Analytics found that Beyoncé’s follower count — which puts her at No. 18 across Instagram — was only one factor in evaluating her worth as an ambassador. Engagement and click-through […]

Text message marketing is one of the more effective ways for small businesses to reach a targeted audience. The main focus with your group texting marketing has to be done very carefully — or you’ll turn your audience off quickly and you’ll be blocked. You’ll want to message your targeted or interested consumers first. Interested […]

As a business owner, it’s always a good idea to effectively use the marketing tools that are bringing you the most success. Measuring success as a business typically pertains to ROI, sales/income, and new customer acquisition. Reaching your target market with content that will appeal to them, while generating income is key when spending money […]

Congratulations on eyeing the international market for your business growth. We are living in an age of globalization and more and more companies are recognizing the profitability of taking their products and service offerings globally at a relatively small incremental cost. It is an easy calculus to recognize that international consumers are able to be […]

Stop for a second and think about how nice it would be if you could boost your company’s profits by 95 percent. Or let’s be conservative and ask for a smaller number like 25 percent. The truth is that all it takes is a 5 percent increase in your customer retention rates, according to research […]

Companies may be well aware they’re sitting on a gold mine of data, but most of them have no idea how to exploit its value. Case in point: According to research by Forrester, up to 73 percent of corporate data goes unanalyzed. Information is collected, then neglected. That’s as unproductive as living with Superman and […]

Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an 8 percent or an 80 percent open rate. Companies that get it right earn an average of $38 per dollar spent, the most of any marketing channel. But for every success story, there are half […]

Defined personas and established communication styles are the hallmarks of old-school marketing personalization techniques. Today, organizations of all kinds target specific groups of their audiences with segmented content. But where engagement is concerned, the most effective communication is enabled by letting audience members identify their own groups. If you want to put a label on […]

Any marketing expert in a company engaged in development, like itrate.co, knows that the cost of PPC advertising is quite high for the niche. The average PPC cost is $40-$60, and with companies like Microsoft, Oracle, or IBM, that cost can easily get over $200. Here’s simple math – let’s say your company develops custom […]

Modern businesses rely on their web properties as their primary means of attracting and communicating with consumers. Web properties have become an all-important sales and marketing channel, and stand as the public face of most brands, shaping perceptions and public sentiment in innumerable ways. The primacy of the web has caused companies the world over […]

One of the terms that we seem to be hearing about a lot these days is AI (Artificial intelligence). Artificial intelligence has already influenced the world on a vast scale, especially in areas like gaming, marketing, interior design, healthcare, and finance. The revenues gained from the use of AI in technology is massive, and this […]

Instead of pinning all your competitive hopes on a Super Bowl ad that gets everyone talking — for about 10 minutes — start looking to the future.

While the saying goes that too many chefs in the kitchen spoil the broth, that’s not the case when it comes to a collaborative marketing environment. Instead, combining sales and marketing efforts with user-generated content can improve ROI. Content Collaboration is a Win-Win Think about it: When you create content in a silo, you are […]

Launching an online business is a dream for many entrepreneurs. After all, you can start a profitable company in a brief amount of time, and it often needs very few employees to keep going. You don’t need to pay for a physical storefront, you set your own work schedule, you have the flexibility to work […]

As a B2B sales professional selling to other B2B sales professionals, one of my primary goals during a sales call is figuring out the organization’s pain points. Of course, this varies based on many factors: the role and level of seniority of the person I’m talking to, the size of the company, the number of […]

“Anyone here regret working in marketing?” A Reddit post asking this exact question is just a small piece of a growing pile of evidence: Marketers are finally infiltrating this under-the-brand-radar social media platform. And why wouldn’t they? Thousands of posts like this one spark lively online conversation among Reddit users, Redditors, every day, on a […]

Until recently, outsourcing was a tactic, not a strategy. Manufacturers that needed to cut labor costs contracted with factories abroad. Restaurants that didn’t want to deal with delivery partnered with groups like Grubhub. But according to Deloitte’s 2018 Global Outsourcing survey, “disruptive” outsourcing is the new normal. The report found that, among surveyed organizations considering […]

It’s no secret that the internet has changed the way that people all around the world consume media. It’s been a disruption that has almost completely upended the broadcast and cable television industries and has already decimated the home movie rental industry (with the notable exception of Redbox, somehow). The rise of the internet as […]

“Hey, Siri,” “Alexa!,” “OK, Google.” There’s a good chance you say at least one of these three names more than any other in a single day. The number of devices and uses for voice personal assistants is growing at a remarkable pace. Allied Market Research predicts the intelligent voice assistant market will grow to $3.6 […]

Although artificial intelligence does not replace human marketing teams, it does support employees in controlling campaigns or even in content marketing. In the future, AI could increasingly displace a popular means of expressing branding: emotions. The AI threat is becoming a different game. Companies have decided to restructure a number of processes to protect against […]

When you own a small business, you may not always be able to afford to hire a full-time staff, this is where hiring outside help in the form of freelancers can help. With freelancers, you only pay them for the time they work or for the services they offer. Often times this is the more […]

Trends are more or less dictated by the shifts in consumer behavior — as well as deeper elements such as changes in SEO, CTRs, and reach/impressions. This past decade also brought a surge in the awareness of the importance of digital marketing and doing it correctly. 2019 is the year that will close off a […]

If you would have offered a local business owner free commercial time during Super Bowl LIII, he or she would likely have been elated. In fact, many struggling local business owners would much rather have their message broadcast to a national audience than a local one. When it comes down to it, that might be […]

Old-school marketing techniques that include guesswork held up by flimsy market research don’t always reflect what consumers want. But now retailers can eliminate the guesswork and incorporate real consumer feedback to gain a competitive edge. Plus, Millennials are excited to work with robots, complain to robots, and date robots, so it comes as no surprise that they want robots to help […]

Omni-channel marketing is now a core strategy that brands use to engage with customers across multiple channels. These channels include physical storefronts, websites, social media, mobile apps, and catalogs. Customers interact with brands through so many channels and devices, each with a completely different set of expectations. As a result, brands struggle because there isn’t […]

What would you guess is the world’s most in-demand field? Healthcare? Data science? Accounting? Believe it or not, it’s customer success. According to LinkedIn data, the ratio of jobs to current workers is 32.5 percent for customer success managers. For perspective, that ratio is 31 percent for data scientists and barely 1 percent for mature […]

At media companies, 2018 might be remembered as the year that someone finally got data sharing right. To be sure, there were some missteps. Facebook’s series of data scandals cost the social network around a quarter of its value. But Twitter, Google, Reddit, Snapchat, and even Facebook each tweaked their privacy policies to better balance […]

Building a team is hard — just ask any coach in history. A team must be a collection of individual talents that gels into a sum greater than its parts. Choosing the constituent members is difficult enough. Getting them to communicate and collaborate seamlessly is even harder. Companies need great teams across the enterprise, but […]