The arrival of martech was heralded as the next stage of marketing. These platforms enabled marketers to gather endless reams of data so they could reconfigure their approach and boost their conversions. The theory was that the better businesses got to know their customers, the more appealing they could make their offers. What actually happened […]
Businesses today have no time when it comes to creating a website and putting in the right effort to rank in local search. It is perfectly normal since you all know that cost of retaining a customer is way cheaper than acquiring a new one. Similarly a business would rather pay for a lead that […]
Marketers are often expected to work magic on consumers, putting them under a spell and convincing them that the cure for all that ails them is their company’s product or service. But the high expectations placed on brands often do little more than set them up for a fall. An IBM study found that nearly […]
The clickable rich content messages sent to you through the browser are known as web push notification. You need not be on the browser or web page to receive the notification. You will keep receiving the messages at their own time and pace as set by the marketer. What is web push notification? The concept […]
The subscription model has infiltrated several verticals in recent years, from automobiles to clothing. This has enabled these industries to update the car-leasing experience and find ways to transform living rooms into dressing rooms — and it’s brought them significant revenue streams. In the second quarter of 2018, Stitch Fix pulled in $296 million in […]
As far as disruptive business innovation goes, apps may feel outdated. Yet Chipotle just made headlines by launching an improved app and digital back end — plus, the fast-casual burrito purveyor is now offering delivery through a partnership with DoorDash. Its digital sales have grown 33 percent in one quarter and now constitute 10.3 percent […]
For startups and young businesses, the opportunity to work with a VIP client is something you can’t afford to swing and miss on. That’s why it’s imperative that you understand how to nail the first impression and continue impressing over the duration of your relationship. How to Wow Your VIP Clients Every client your business […]
Augmented reality (AR) sounds like something right out of a science fiction novel. Using new technology to influence how we dress, what products we use, and the advertising we see on a daily basis are all experimentations in the combined world of digital marketing and AR. The field is still relatively new and doesn’t have […]
If you’ve been struggling to increase your sales despite creating better offers, raising prices, and offering more value, it’s time to look at your sales funnel. Actually, it’s time to scrutinize your sales funnel with the eyes of a detective. The term “sales funnel” sounds like a strategy that generates automatic or easy sales. However, […]
Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and copyrights as some of the various forms that IP can take. But the distinctions between copyrights, patents, and trademarks is often confusing and misunderstood, even by business people that regularly deal with IP. But not […]
As a startup one of your most important assets is your brand and that brand is usually embodied in your company name and logo. The valuable time that you invested in coming up with just the right creative name and developing the branding and marketing around that company name is impossible to measure. After creating […]
On first hearing the term ‘image analysis’, it’s easy to think immediately of software that can identify objects in photographs. But while static image analysis is a vital application of computer vision, and one that offers immense value, it’s only a part of a bigger picture. For marketers in particular, some of the most compelling […]
As a business owner, it’s always a good idea to effectively use the marketing tools that are bringing you the most success. Measuring success as a business typically pertains to ROI, sales/income, and new customer acquisition. Reaching your target market with content that will appeal to them, while generating income is key when spending money […]
Influencers in the arts can drive real profits, even with small moves. A single Instagram post by Beyoncé, for example, is worth $1 million. D’Marie Analytics found that Beyoncé’s follower count — which puts her at No. 18 across Instagram — was only one factor in evaluating her worth as an ambassador. Engagement and click-through […]
Text message marketing is one of the more effective ways for small businesses to reach a targeted audience. The main focus with your group texting marketing has to be done very carefully — or you’ll turn your audience off quickly and you’ll be blocked. You’ll want to message your targeted or interested consumers first. Interested […]
Congratulations on eyeing the international market for your business growth. We are living in an age of globalization and more and more companies are recognizing the profitability of taking their products and service offerings globally at a relatively small incremental cost. It is an easy calculus to recognize that international consumers are able to be […]
Stop for a second and think about how nice it would be if you could boost your company’s profits by 95 percent. Or let’s be conservative and ask for a smaller number like 25 percent. The truth is that all it takes is a 5 percent increase in your customer retention rates, according to research […]
Companies may be well aware they’re sitting on a gold mine of data, but most of them have no idea how to exploit its value. Case in point: According to research by Forrester, up to 73 percent of corporate data goes unanalyzed. Information is collected, then neglected. That’s as unproductive as living with Superman and […]
Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an 8 percent or an 80 percent open rate. Companies that get it right earn an average of $38 per dollar spent, the most of any marketing channel. But for every success story, there are half […]
Defined personas and established communication styles are the hallmarks of old-school marketing personalization techniques. Today, organizations of all kinds target specific groups of their audiences with segmented content. But where engagement is concerned, the most effective communication is enabled by letting audience members identify their own groups. If you want to put a label on […]
The IoT market is growing at an explosive rate. Gartner predicts there will be 20.4 billion IoT devices by 2020. In 2016, global spending on the IoT across markets was US$737 billion. IDC says this number will reach US$1.29 trillion by 2020. One area that many may not think IoT has an impact is marketing. […]
Crowdfunding is an excellent way for startups to raise capital and test the market for innovative ideas. However, crowdfunding is not easy, and there’s a lot that goes into making a crowdfunding campaign successful. From this article, you will find out: What crowdfunding is, what it isn’t, and how to launch a crowdfunding campaign that’s […]
All brands are looking to engage more closely with their target audience and existing customer base. Captivating your intended customer requires connection on a deeper emotional level. Rapport with your objective means using emotion in an authentic way throughout your marketing in a way that can stir that in others. One tactic, emotional ads, has […]
Ecommerce is booming, and there’s no doubt about that. The numbers speak for themselves. After all, in 2017, ecommerce sales reached $2.3 trillion, and it’s expected to grow. However, while the foundation of your business is online, it’s important to start considering other sales channels. Pop-up shops are temporary events that help business promote their […]
Stereotypes in advertising are bad for business. As brands ignore women’s perspectives, women fight to make their voices — and consumers’ — heard.
Love them or loathe them, business proposals are one of the integral parts of winning new clients. No matter how advanced our sales tools get, it is still necessary to pitch your idea in the shape of a proposal before the client gives you the green light. Unfortunately, they are also one of the most […]
As a business owner, you must understand that creating awareness for your brand, product or services online and converting this awareness into actual product sales or service registrations are two different things. The latter entails that you have a compelling business structure that would convince potential customers into giving your product a trial and ensure […]
Where customers live plays a big role in what they buy — and smart brands will take that into account as they develop offerings. While online platforms make it possible to buy anything from anywhere, that doesn’t mean people will.
Marketing partnerships are one of the most effective ways to scale your brand’s reach, whether you’re marketing a private jet service or healthy meal kits. However, you shouldn’t invest in any partnership without thoroughly strategizing first.
“Need to shop? Let’s Amazon it.” This statement appears to be the modern day consensus among shoppers across different age categories, and rightly so. There is no denying the marvel that online shopping is today. It’s time-effective, cost-effective, and above all convenient. One must admit that off late, Brick-and-Mortar has lost its’ mojo. However, it […]
Deep learning, one of the most effective approaches to artificial intelligence, continues to gain traction in the business world. And AI is booming: Salesforce’s “2018 State of Sales” report found that sales leaders predict that the use of AI will grow 155 percent by 2020. Gartner predicted that AI and deep learning would be commonplace by 2023, mainly […]
Assessing an influencer marketing agency isn’t so different from doing due diligence on any other potential partner your brand might hire.
Any marketing expert in a company engaged in development, like itrate.co, knows that the cost of PPC advertising is quite high for the niche. The average PPC cost is $40-$60, and with companies like Microsoft, Oracle, or IBM, that cost can easily get over $200. Here’s simple math – let’s say your company develops custom […]
Modern businesses rely on their web properties as their primary means of attracting and communicating with consumers. Web properties have become an all-important sales and marketing channel, and stand as the public face of most brands, shaping perceptions and public sentiment in innumerable ways. The primacy of the web has caused companies the world over […]
One of the terms that we seem to be hearing about a lot these days is AI (Artificial intelligence). Artificial intelligence has already influenced the world on a vast scale, especially in areas like gaming, marketing, interior design, healthcare, and finance. The revenues gained from the use of AI in technology is massive, and this […]
Instead of pinning all your competitive hopes on a Super Bowl ad that gets everyone talking — for about 10 minutes — start looking to the future.
While the saying goes that too many chefs in the kitchen spoil the broth, that’s not the case when it comes to a collaborative marketing environment. Instead, combining sales and marketing efforts with user-generated content can improve ROI. Content Collaboration is a Win-Win Think about it: When you create content in a silo, you are […]
Launching an online business is a dream for many entrepreneurs. After all, you can start a profitable company in a brief amount of time, and it often needs very few employees to keep going. You don’t need to pay for a physical storefront, you set your own work schedule, you have the flexibility to work […]
As a B2B sales professional selling to other B2B sales professionals, one of my primary goals during a sales call is figuring out the organization’s pain points. Of course, this varies based on many factors: the role and level of seniority of the person I’m talking to, the size of the company, the number of […]
“Anyone here regret working in marketing?” A Reddit post asking this exact question is just a small piece of a growing pile of evidence: Marketers are finally infiltrating this under-the-brand-radar social media platform. And why wouldn’t they? Thousands of posts like this one spark lively online conversation among Reddit users, Redditors, every day, on a […]