Buffer just launched a new Buffer Button that any blog or content site should know about. Buffer is a simple service that lets users save up links in a stack. When a Buffer user sees a story he or she wants to share to Twitter or Facebook, he or she puts it into Buffer with a click. Buffer then automatically sends out the link from the user’s social accounts at the best times for audience engagement.
It’s a step beyond manual scheduling, like in HootSuite or TweetDeck. Buffer times the posts to go out at the right times and frequencies to get maximum clickage. Buffer studied its users’ tweets and found that it increased clicks on links by 200%. Now publishers can put the Buffer Button on their content and make it easier to share.
Over 500 sites have already installed the button, including 15 launch partners, the likes of KISSmetrics, Jeff Bullas, Smedio and others. On each post from each partner since the button launched, the Buffer Button has outperformed Google’s +1 button every time.
That means more people are loading up their Buffers with links to these sites than are sharing them to Google+. These links are getting pushed out to Twitter and Facebook at the optimal times for engagement.
Since the study showing that Buffer triples clicks on tweeted links, the team has added Facebook posting and launched a nice mobile app for Android, with iPhone coming soon. In the meantime, those not using Android can send links to Buffer with an email workaround. By adding the Buffer Button to your site, you can make it even easier for your readers to share your links.
Do you schedule social media posts, or just post when you feel like it?
