Most brands are doing their best to engage and serve their audience via social media. Those of us who are in charge of social for a brand pour over statistics and devour past learnings, but the science of social is still fairly new, so most of us are just guessing what will resonate.
From time to time you’ll see us ask you how we are doing. That’s because, despite great analytics, nothing beats just asking your audience how you’re doing and what you could do better. And, almost as valuable, is knowing who to emulate. Which brands are impressing you? Which ones aren’t? This quest to deliver you the best social experience is always foremost in a community manager’s mind, and it inspired today’s Big Question.
Which brand does the best job in social media?
We asked and culled your responses from Facebook, Google+ and Twitter and presented them back to you with Storify. If you have additional responses, please leave them in the comments.
