Home Apple Vision Pro might not be the next big thing going by preorders

Apple Vision Pro might not be the next big thing going by preorders

Apple is estimated to have sold around 180, 000 Vision Pro headsets on the first pre-order weekend, according to an analyst.

As reported by End Gadget, this early indication reflects a slow start for the mixed-reality entertainment device but it is still in its very early stages.

Based on pre-order inventory and shipping time information, Ming-Chi Kuo has predicted the trillion-dollar company has taken between 160,000 and 180,000 orders for its new launch.

The report suggests this figure dwarfed the initial production figures but overall it is still a drop in the ocean compared to Apple’s reported 1.2 billion active users.

Early Obstacles for Apple’s Vision Pro

Kuo pointed out shipping times have remained unchanged for those who have bought the new headset, which can be a sign of lesser demand if it is not pushed back.

“The inability to sustain a steady increase in pre-order demand is a major concern and also confirms earlier concerns about whether the intensity of demand can be sustained,” wrote Kuo, who works for investment research firm TF International Securities.

The Vision Pro is expected to have its full release around June, so Apple will be keen to build momentum and exposure for the product building up to that point.

It has to be said that the Vision Pro will not be for everyone, especially with its heavy price tag. At an entry point of $3,499, the new device could become a niche product that will present its challenges. Apple will need to ensure it is capable of selling enough units, but one option will be to release a cheaper model.

Vision Pro has also been beset with a snub from YouTube, Netflix, and Spotify with those platforms confirming they will not be launching a dedicated app for the new Apple headset. Instead, users will need to use a web browser to avail of their services.

Apple is rolling out a 25-minute demo service on the Vision Pro in its stores which will be accepted by its hardcore fans but will the wider consumer base have the appetite as well as the means to take a bite at this latest production?

An interesting few months lie ahead for the full launch of Apple Vision Pro.

Featured Image: Apple

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Graeme Hanna
Tech Journalist

Graeme Hanna is a full-time, freelance writer with significant experience in online news as well as content writing. Since January 2021, he has contributed as a football and news writer for several mainstream UK titles including The Glasgow Times, Rangers Review, Manchester Evening News, MyLondon, Give Me Sport, and the Belfast News Letter. Graeme has worked across several briefs including news and feature writing in addition to other significant work experience in professional services. Now a contributing news writer at ReadWrite.com, he is involved with pitching relevant content for publication as well as writing engaging tech news stories.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.