Allwyn International has returned a record $9.58 billion group gaming revenue (GGR) figure for 2024.
In the company’s trading update, published on Tuesday (Mar. 11), the growth was attributed to strong performance in its digital business division, but profits were impacted by the investment in the United Kingdom’s National Lottery.
Last year, the firm took control of the flagship British lottery draw after it beat long-time operator Camelot in the license tender process in 2021.
Allwyn later acquired Camelot.
On the interim results, other total revenues (excluding UK, North America, and Content) reached $3.88b, while the GGR total was $3.71b, representing an 8% year-on-year jump.
As stated, digital was pinpointed as a key driver across 2024, with revenues up 20% and accounting for 39% of the full GGR.
Group net revenue was recorded at $4.46b, up 11% year-on-year.
Allwyn revenue nears €9bn after first year of UK National Lottery ownership https://t.co/9lC90QZmaz pic.twitter.com/pMmslOcC0g
— EGR Global (@EGRIntel) March 12, 2025
CEO reflects on strategic progress
Allwyn CEO Robert Chvatal detailed that the company has moved to a new approach in the United Kingdom, with a new incentive and profitability mechanism allied to the takeover of the lottery.
Adjusted EBITDA spiked 4% in 2024 to $1.69b, with a lower profit margin of 38.6%, compared to the 2023 figure of 41.2% in 2023.
Excluding the UK, North America, and Content, adjusted EBITDA was €1.58, showing an increase of 11% on 2023.
“This was another year of record financial performance and strategic progress,” said Chvatal in Allwyn’s earnings report.
“We delivered good growth in profitability in 2024. This performance was achieved despite the move to a new incentive and profitability mechanism in the United Kingdom, following the start of the new (lottery) licence in February.”
The Allwyn group is due to publish its full 2024 results on March 21.
Image credit: Grok/X
