Home AI and media converge: Pernille Holbøll’s new role at Better Collective

AI and media converge: Pernille Holbøll’s new role at Better Collective

Better Collective, a leading sports media group, has announced the appointment of Pernille Holbøll to the newly established role of Senior Director Group AI Editorial Content & Editorial Innovation, according to Gambling Insider. Holbøll, who previously held the position of Managing Editor in Chief at Danish news outlet Ekstra Bladet and Executive Editor-In-Chief at BT, brings a wealth of experience to the table.

Holbøll’s mandate in her new position is clear. She will lead the charge in developing AI-generated content strategies for Better Collective’s sports media brands. Her work will involve close collaboration with various teams. Together, they will explore the business and editorial possibilities that AI and editorial innovation unlock.

Set to commence her role on Dec. 1, 2023, at the company’s headquarters in Copenhagen, Holbøll expressed her enthusiasm for the intersection of tech and media that Better Collective represents. She emphasized the importance of leveraging AI to develop and scale editorial content on a global scale.

Holbøll’s appointment underscores Better Collective’s commitment to technological advancement and editorial excellence. Her strategic contributions are expected to bolster the company’s ambitious journey in the evolving landscape of AI-driven content creation.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the gambling and blockchain industries for major developments, new product and brand launches, game releases and other newsworthy events. Editors assign relevant stories to in-house staff writers with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Maxwell Nelson
Tech Journalist

Maxwell Nelson, a seasoned journalist and content strategist, has contributed to industry-leading platforms, weaving complex narratives into insightful articles that resonate with a broad readership.

Get the biggest iGaming headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Gambling News

    Explore the latest in online gambling with our curated updates. We cut through the noise to deliver concise, relevant insights, keeping you informed about the ever-changing world of iGaming and its most important trends.

    In-Depth Strategy Guides

    Elevate your game with tailored strategies for sports betting, table games, slots, and poker. Learn how to maximize bonuses, refine your tactics, and boost your chances to beat the house.

    Unbiased Expert Reviews

    Honest and transparent reviews of sportsbooks, casinos and poker rooms crafted through industry expertise and in-depth analysis. Delve into intricacies, get the best bonus deals, and stay ahead with our trustworthy guides.