Former Entain executive Jez White has joined Betcomply as the group’s first Safer Gambling and Sustainability Specialist.
White joined BetComply after more than eight years at Entain, where he served as director of player protection systems and analytics. A statement released by Betcomply said: “His expertise across responsible gaming, risk management, and player protection technology has been instrumental in shaping industry standards.”
In his new position, White will design and implement safer gambling strategies, audit existing safer gambling models, and design CRM strategies for BetComply clients.
White commented, “I’m incredibly proud of the advancements made in player protection during my eight years at Entain, and I’m now excited to join BetComply.
“They have very quickly emerged as the leading compliance firm in our industry, and I’ll be contributing to their vision of creating a safer and more sustainable gaming sector.”
While at Entain, White led the implementation of an industry-leading safe gambling strategy that incorporated pattern recognition models and real-time interaction technology.
“We’re thrilled to welcome Jez, who has been at the very cutting edge of regulated online gaming for many years now,” said CEO of BetComply. Daniel Brookes.
“Few, if any, can match his level of expertise, and this is a major coup for BetComply and our partners. His insights and experience will be invaluable as we continue to set new benchmarks in compliance and sustainability.”
BetComply has been expanding its senior team over recent weeks. In February, Paola Menchem was brought in to lead its legal and regulatory compliance services at the London-based consultancy, which specialises in technical and regulatory compliance within the igaming industry.
Betcomply currently supports its partners in more than 40 regulated jurisdictions across the globe.
