Are you looking for the best SaaS growth strategies that will help you increase product sales? Wondering what marketing strategies you can apply to improve your SaaS business growth? This blog article will show you seven proven growth strategy processes that will transform your sales.
Getting people to try out new products is not easy. Why? Because they are thriving and relaxed with what they already have. So, you will have to do more to convince consumers to switch to your product or service.
Sometimes it takes several months before users can decide to try it out. But in most cases, consumers prefer to stay in their comfort zone. That is, to stick with the product they are using already. As a result, businesses fail because startups find it challenging to convince consumers to use their products.
In view of this, I have put together some practical SaaS growth strategies that will help you grow your SaaS business quickly. However, before I answer the questions above and provide the marketing tips that will guide your business growth, let us consider what SaaS products are and what accounts for a fantastic SaaS product.
What are SaaS Products?
SaaS products are software materials that a central provider accommodates and provides to consumers via cyberspace. These apps are accessible from a web or mobile browser without the need for a download.
To increase product sales, you have to walk potential customers through the funnel from the first touchpoint to conversions’ final journey. In that way, you help buyers understand your product values and essential features that make it stand out.
This approach enables you to reduce customer Churn and boost sales. Thus, as a startup business owner, if you can walk users through the funnel from the awareness stage to the ultimate goal of conversion, you have the right product.
What Makes a Good SaaS Product?
An effective SaaS product is a commodity that breeds more leads and establishes a sustainable stand-alone enterprise after a year or two of inception. Such products help to solve consumer needs and produce exceptional customer experience (CX).
Also, the right SaaS product enhances the average customer lifetime value (CLV) by providing excellent customer satisfaction. Thus, some characteristics of the right SaaS product include:
- Effective workflow system
- Applicable to multiple markets and industries
- A high customer retention rate
- More engagement, and
- Consistent return on invests (ROIs)
When consumers use your products or services and find it useful, they become brand advocates by referring others to try it out. Such can take different growth marketing strategies, including social media shares and word-of-mouth marketing.
As a result, you increase your customer base and product sales. Therefore, developing remarkable products is essential since it provides additional business growth opportunities.
7 Useful Growth Marketing Strategies to Improve SaaS Product Sales
While several growth marketing strategies can help scale your SaaS business, I have put together proven marketing tips or SaaS growth strategies that generate results. Implementing these marketing growth hacks will persuade users to do business with your brand, thereby increasing product sales.
1. Reinforce User Onboarding Experience (UOX)
An insightful SaaS growth strategy for business involves improving consumer onboarding experience. This approach highlights the need for an intelligent user interface that optimizes user experience (UX).
Take into account that an intelligent user interface is a component of remarkable application software design. So, to increase product sales for your SaaS business, you should improve user onboarding experience to help you attract more buyers and retain existing customers.
For this, user onboarding is critical to the customer journey since it lets first-timers experience your software product’s values and essence. But if you’re new to this business module, you may be wondering, what is user onboarding? Let us look at that a little, shall we?
What is User Onboarding?
User onboarding marketing strategy is the method of enhancing consumers’ experience with your product or services. It enables users to have success or the best experience using your product.
You can manually improve the user onboarding experience or automate the process using the right automation tools. This growth strategy marketing is useful because it speaks directly to customers and guides them towards achieving their product or service objectives.
As stated earlier, an improved user onboarding mechanism enables you to draw in new users and boost customer retention. For example, a SaaSFest Preso report on client retention shows how upgrading user onboarding experience can dramatically grow your customer base week-over-week.
The graphic indicates how user onboarding (an adaptation of consumers into your business processes) increased customer retention to 75% in just one week. And if you move readily to week 10, marketers who implemented this growth strategy in business held a 25% retention rate against 15% retention held earlier.
Therefore, boost user onboarding experience for your SaaS product by adding new features and other relevant elements. These would enhance the user interface (UI), compel new customers to patronize your business, and improve sales. You can find user onboarding best practices here.
2. Upgrade Your SaaS Product to Increase Sales
Enhancing user onboarding is essential, but you agree that in some instances, the reason for low sales is not with user onboarding, but the product or service. That is why enhancing your product is crucial to making more sales.
Product improvement is one of SaaS marketers’ best SaaS growth strategies since it lets you drive more traffic and boost sales. So, your product might be malfunctioning due to outdated features or other functionality issues.
As a result, consumers will stop using it and move on to your competitors. So the best way to tackle this problem is to regularly evaluate your product to see areas of improvement. No matter how insignificant the issue, work to improve it.
Also, look at your design interface; how attractive is it? Is it outdated? Does it scare users away? Examine your product well enough and make it better for consumers. Use the latest product design trends to encourage people to try it out and make purchases.
However, after examining your merchandise, you may not see any loopholes. At this point, it is vital to speak to existing clients and your target market. Ask them through surveys and polls what you must do to make the product or service better. Engage them on social media, forums,
and emails. You will gather valuable information that helps you improve your product and sales online.
3. Use App Store Optimization to improve SaaS Growth Strategy
Having your SaaS creation on Google Play store is an ideal business growth strategy because it helps you get more eyeballs on your product. The same applies to put it on other app stores.
However, you shouldn’t wait for people to find it, but you should take the initiative and make it easy for consumers to find your goods. How? By implementing app store optimization (ASO). This step means optimizing your product page for more exposure.
When you optimize your page, it increases product visibility and reaches. As a result of this growth marketing strategy, you will drive more traffic and improve product sales. Research reveals that more than 60% of app users discovered new apps by searching app stores.
Besides, analysis by Think with Google confirmed that over 50% of smartphone app users learned about new SaaS products while browsing app stores.
Consequently, app store optimization (ASO) is one of the best growth marketing tactics that will facilitate app sales. It enables you to bring in more app users and convert them to leads and customers.
According to AppFigures, software developers are leveraging ASO strategy to boost app download and sales. It is a fantastic 2020 app marketing trend that drives results―with a 10% increase from 50% at the start of the year to 60%.
Also, application software developers release over 3,700 products on average per day in Google Play Store. That number may be insignificant; however, the noteworthy thing is that experts predict daily app downloads at 250 million by the end of 2020.
More on App Store Optimization Growth Strategy
Considering this trend, what can you do to make your software application more visible to users? How can you make your product appear on app store search results? That is where ASO comes in as a useful marketing tool.
Given this, use these tips to optimize your app store page:
- Know your competitors’ approach
- Make your page compelling.
- Develop persuasive product description
- Create appealing icons
- Use screenshots to demonstrate valuable selling points.
These app store optimization strategies help improve user experience, drive more traffic, and increase product sales.
4. Provide Helpful Blog Articles
The best way to get a buyer’s attention and make him buy from you is to create helpful blog articles that focus on him. That is essential from the beginning of the buyer’s journey. It means that you should develop your website and content materials with your ideal customer in mind.
In this way, you will consistently provide helpful blog articles that connect with your target audience and eventual customers. Moreover, you will also be creating content for SEO to help your brand appear on Google search.
But how can you make your blog posts helpful to the reader? By figuring out their most pressing problems. What is their worry? What makes them restless? Providing answers to these questions will make your blog article helpful to the reader.
So, when users search for the problems you addressed in your blog post, Google will show them your article. The more you appear on searches, the more organic traffic your drive back to your website and product page. Thus, since many people will find your blog articles helpful, you will increase product adoption and sales.
5. Quote Your Software App In Blog Articles
Blogging is a remarkable way to create brand awareness. As a growth strategy, it lets you develop and publish useful content that regularly connects with your readers. Other benefits of blogging for business include:
- Blogging is low-cost
- Drives organic web traffic and increase SEO search rankings
- Generate leads
- Increase direct sales
- Build a community of loyal audience and attract eventual clients
- Encourage quality inbound links
- Build your brand authority
- Blogging is top among other content types for in-depth materials
When you consider the following blogging statistics, you will understand why citing your application software in blog posts should be a priority.
Consider the following blogging statistics to impact your SaaS growth strategy
- 80% of online consumers interact with blog content.
- Blogging is the most valuable digital marketing strategy for 59% of marketers.
- Blogging accounts for over 430% increase in indexed pages.
- Blogs are accountable for a 97% increase in indexed links.
- Organizations that blog generate an average monthly lead of 67%, more than those that don’t blog.
- 90% of all established organizations say they’re using content to market their products
With blogging, you attract new readers and retain existing audiences. Therefore, write blog posts on topics that relate to your SaaS product. Make your content convincing enough and cite your app in the material. When mentioning your product in blog posts, help readers see how it can help address pressing issues.
You can mention your product in blogs in three different ways:
- Create product reviews for your commodity
- Publish a step-by-step guide on how to use your product effectively.
- Mention your app software as a tool in relevant content.
However, use blogging best practices for optimal ROI. Therefore, ensure that your heading is captivating and then apply the dos and don’ts of a compelling introduction. These elements will help the reader stick on the page to learn more about your products or services.
6. Incorporate Influencer Marketing to Boost Sales
One of the best SaaS marketing growth strategies of all time is influencer marketing. Why is that so? Because influencers can drive targeted traffic to your website or product page, improve leads and sales.
Influencer marketing is so effective because it is a modern word-of-mouth marketing. Consumers trust recommendations from credible people. In other words, buyers trust influencers. But why do consumers trust influencers? Good question!
Influencers have a better understanding of customer needs and offer helpful information that addresses those issues. Also, they create time to interact with your audience on different marketing channels. They are always available to provide insights about your product when needed.
In consequence, influencers build long-term relationships with consumers and gain their trust. That is why the search for influencer marketing has skyrocketed since 2015. The search has grown from a monthly search of 3,900 on Google to over 70,000 in 2019. That is a 1,500% increase in just three years.
Did you know? Research points out that every dollar you invest in influencer marketing will earn you a $6.50 ROI─an increase of 650% in revenue. Nonetheless, you might not know how to find the right influence for your project. You can use digital marketing tools for influencers to improve your SaaS marketing campaign.
So, invest in influencer marketing. Use this growth strategy as a marketing tool for scaling your SaaS business.
7. Offer Free Trials as an Effective Growth Strategy
Humans are sensitive to acquiring free stuff. It’s not new to us, and that’s why smart marketers are using this marketing strategy to grow their business. Research has shown that millennials have enormous buying power, making up a large consumer ratio in recent times.
The study estimates that by 2020, millennials will spend about $1.4 trillion. Moreover, since over half (54%) of millennials shop online, offering free items or services is a remarkable way to draw them to your product or services.
So they are online all the time, browsing for ideas on what to buy. Thus, a free trial is a growth marketing strategy that works well in this case. That is because millennials love the self-service approach. Therefore, using this growth strategy will do more than increase product sales.
Wrapping Up How to Use SaaS Growth Strategy to Make More Sales
I believe you have learned valuable pointers that will aid you in growing your small business quickly. However, since the SaaS industry is increasing, the competition for growth is fierce. In view of this, ensure that your application software is of high-quality.
Make sure all the features are functioning perfectly well. If necessary, give it an extraordinary design to redesign your product logo or icon to make it more appealing to users. Also, offer more value to compensate for the cost so that consumers will be more willing to try it out.
In this way, current customers will try the new features and continue loyal to your brand while also attracting new consumers. Please, take into consideration the main pointers as I wrap up this article:
- Improve User Onboarding Experience
- Enhance Your SaaS Product to Increase Sales
- Optimize Product Page to Boost Your SaaS Growth Strategy
- Provide Helpful Blog Articles
- Cite Your App Software In Blog Posts
- Take Advantage of Influencer Marketing to Increase Product Sales
- Offer Free Trials
What other useful growth marketing strategies for SaaS would you like to add to this article? Your feedback in the comments will be highly appreciated.