Your business doesn’t have thousands of employees or millions of dollars to spend on unnecessary extras. Don’t waste money on conferencing software that charges you for features you don’t need and users you don’t have.

Instead, check out the best conference services for small or medium-sized businesses. You’re more likely to find a solution that provides what your growing company needs.

1. Vast Conference

For the perfect combination of simplicity, value, and flexibility, look no further than Vast Conference, which offers a host of features across all devices at a low price. Not only does Vast Conference offer the usual — HD audio conferencing, online meetings, video calls with screen sharing, and mobile meetings — but it also provides unique perks that make SMB owners’ lives a little easier.

Vast Conference puts the user experience first by allowing an unlimited amount of users to join from all popular browsers. They can do this on any device, with no downloads required. For $11.99 per month, customers get access to rich analysis tools, calendar integrations, and easily accessible meeting recordings.

2. GoToMeeting

Used by enterprises and small businesses alike, GoToMeeting set the standard for what to expect in video conferencing. The starter plan of $14 per user per month lets up to 10 participants engage with one another through a tried-and-true video solution.

GoToMeeting gained traction by creating one of the easiest tools to use. You only need a moment to join a video call from either your desktop or mobile device. Hosts can customize each meeting with options like voice commands and cloud recording. Even mobile users can share their screens with the group, a great feature for SMBs with remote teams.

3. Zoom

A top freemium solution in video conferencing, Zoom can help SMBs with limited budgets find their footing. The free plan allows companies to host up to 100 participants and hold unlimited meetings. Group meetings in the free version cap out at 40 minutes, however. The basic plan of $14.99 per user per month ups that limit to 24 hours, though, in case you want to break some records.

Zoom integrates with a variety of productivity tools, including Stack Overflow and MailChimp, enabling SMBs to keep their digital ducks in a row. With a variety of solutions from meetings to webinars to phone systems, Zoom lives up to its name by helping businesses grow and connect quickly.

4. Google Meet

The familiarity of Google products makes Google Meet an easy-to-use video conferencing option for SMBs. The conferencing function is fully integrated with G Suite, providing easy meeting setup and invites from Gmail and Google Calendar. Add in the fact that there’s no need to worry about whether your teammates, clients, or customers have the right accounts or plug-ins to join. This ease makes it a great option for SMBs looking for a hassle-free solution.

Conferencing is bundled with other G Suite services, such as business email and cloud storage. Plans start as low as $6 per user per month. Face-to-face meetings can happen with up to 25, 50, or 100 people at a time, depending on the level. You can utilize the Enterprise plan to live stream your meeting to up to 100,000 viewers.

5. Zoho

Spanning the business software space, including CRM and marketing solutions, Zoho does more than handle your video conferencing needs. Zoho does that, too, though — and does it well. Users can create and join meetings via desktop or mobile, chat via an instant messaging client, and share downloaded meetings at the touch of a button.

Zoho provides a robust tool kit for managers and moderators as well. Meeting hosts can swap presenters, mute participants, and lock meetings to eliminate interruptions. They can even standardize camera settings for attendees to ensure everything looks clean and polished for the recording. 

6. Whereby

A perfect entry point for solopreneurs, freelancers, and small shops, Whereby is a video conferencing-only solution that offers Free, Pro, and Business tiers. Each offers some level of customization, from branded rooms to custom domains, but users are capped at 12 meeting participants at a time. 

Where Whereby stands out is its usability. Ranked by review site G2 Crowd as the easiest video conferencing tool to use, Whereby’s interface is simple. Users can join with one click, and they can adjust settings like chat from a six-button toolbar at the bottom of the window. For most SMB users, the $9.99 Pro plan is a good balance of features and price. 

Which video conferencing solution should your business choose? Most providers offer free trials that last up to two weeks, so take advantage of the opportunity to explore your options and test different features. Your business is unique, and it deserves a unique solution to match.

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at