Home 25% of smartphone owners don’t care for AI, study reveals

25% of smartphone owners don’t care for AI, study reveals

While companies worldwide are rushing to adopt AI into their products, a new survey has revealed that not all smartphone users are focused on the technology with 34% having privacy concerns.

It was in a study by CNET, published on Sunday (October 27), where a quarter of smartphone owners (25%) said they don’t find AI features helpful.

45% of respondents are reluctant to pay a monthly subscription fee for AI capabilities and a huge 34% have privacy concerns.

According to the study, artificial intelligence isn’t a favorable excuse to upgrade a phone either with only 18% saying they would do so to gain AI integrations. The biggest motivator is actually to have a longer battery life (61%), followed by more storage (46%) and better camera features (38%).

Smartphone owners don’t appear to be sold on AI and foldable devices just yet

This study comes as Apple is preparing for its public launch of Apple Intelligence which includes a full suite of AI features.

The company has just launched the second iteration and push of Apple Intelligence in beta mode too, showing its prolonged commitment to AI. The company’s move in this direction will see Siri be integrated with ChatGPT, AI-powered writing tools, and image creation through Genmoji.

Apple isn’t the only mobile phone creator to jump on the bandwagon, with others having already implemented new AI features like Google and Samsung.

Although the companies are currently including AI for free, it’s not yet known whether there will be price hikes to come in the future because of it. The Samsung website says its Galaxy AI features “will be provided for free until the end of 2025 on supported Samsung Galaxy devices,” leaving some to wonder if this will have to be paid for at some point.

Going beyond this new technology, mobile phone companies have also been trying to one-up each other with foldable designs. But while it looks cool, just over half (52%) of smartphone owners have no interest in purchasing a foldable phone as per the CNET study. 15% said they would buy a foldable phone if it was cheaper.

The survey included 2,484 adults, including 2,387 smartphone owners, and was carried out online.

Featured Image: AI-generated via Ideogram

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Sophie Atkinson
Tech Journalist

Sophie Atkinson is a UK-based journalist and content writer, as well as a founder of a content agency which focuses on storytelling through social media marketing. She kicked off her career with a Print Futures Award which champions young talent working in print, paper and publishing. Heading straight into a regional newsroom, after graduating with a BA (Hons) degree in Journalism, Sophie started by working for Reach PLC. Now, with five years experience in journalism and many more in content marketing, Sophie works as a freelance writer and marketer. Her areas of specialty span a wide range, including technology, business,…

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