At Facebook, Almost Half Of Ad Revenue Now Comes From Mobile

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My, how you've grown!

Remember when Facebook warned investors that its lagging mobile business might hamper future growth? Those days are long gone.

In its third quarter earnings release today, Facebook reported $1.8 billion in advertising revenue, with mobile ads accounting for 49% of that sum—and roughly 44% of all revenue. At this time last year, the company generated only 14% of its advertising revenue from mobile.

Facebook now boasts 874 million mobile monthly active users, an increase of 45% year-over-year. And it remains the world's largest social network, with over 1.19 billion people using the service each month.