Social news and bookmark site Reddit has been working lately to battle against its stereotyping as the less-significant, red-headed stepchild to Digg.

After Digg-founder Kevin Rose revealed Digg's July traffic numbers on his blog, Reddit administrator and programmer KeyserSosa publicly requested that the "entire mainstream media" quit with the diminutive adjectives already, as Reddit looks to have more traffic, not less, than Digg.

In July, Reddit claimed that experts were "misunderestimating" its traffic and it didn't know why. According to Reddit programmer Mike Shiraldi, a number of third-party Web traffic measurement services were grossly underestimating its traffic. According to its own numbers from Google Analytics, Reddit saw "more than 8,000,000 unique visitors in the last 30 days and 400,000,000 pageviews" when we wrote about their traffic measurement issues in July.

In his blog post, Kevin Rose revealed that Digg had "200+ Million page views in July" - a number that seems to contradict what Reddit sees as persistent attempts by the mainstream media to minimize its impact and relevance in comparison to other social bookmarking sites like Digg. As one user notes in the comments, Reddit has only 1/20th of the staff, but the numbers seem to show that it has at least 40% more traffic.

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