In a recent panel on online reputation management, a group of real-world recruiters and consultants convened to discuss how they saw social media use in both the general populace and among job candidates.

Social media types insist on transparency at the cost of every other virtue, including discretion. While noble, this point of view is not necessarily realistic in day-to-day American business and personal interactions.

Here, panelist Chris Gatewood, an IP, entertainment, and new media attorney, discusses a few important aspects of social media reputation management as it relates to the wider audience of social media users, not just the "new media gurus" who live online.