Telecom giant Verizon has reached out to AOL about a potential acquisition or joint venture, Bloomberg reports, citing anonymous sources.
See also: Why Verizon Is Tracking All Your Mobile Web Traffic
These individuals, who asked not to be named because the talks are supposed to be kept private, said that Big Red has yet to make a formal proposal to the shrunken media outfit. Spokespeople for Verizon and AOL declined to comment.
The sources noted that Verizon is primarily interested in AOL’s programmatic advertising technology, which automatically buys and sells ads online. Verizon could potentially pair that product with a future online video service, according to Bloomberg.
Photo by Daniel Oines
