Insisting that it gets the worm, Twitter has now launched @earlybird, a Tweet-only deal service, which we wrote about a few days ago.
“Twitter @earlybird Exclusive Offers are special time-bound deals, sneak-peeks, and events that are promoted by the official Twitter @earlybird account. We partner with select advertisers and retweet offers that they have crafted only for the Twitter community.”
It’s a nicely poetic slide into second base when it comes to Twitter advertising. @earlybird focuses on the “you saw it first” experience that is one of the main attractors of users to the Twitter service.
If this is another arguable Twitter ad success story, the thought occurs, what other types of accounts could Twitter launch in this arena?
As of Tuesday afternoon, no deals are up on the @earlybird account, but that could change at any moment.
