Home Twitter Advertises URL Shortener as Phish Poison

Twitter Advertises URL Shortener as Phish Poison

Twitter‘s URL shortening service, t.co, is being advertised as a way to avoid stumbling into phishing scam. Shorteners make it easier to microblog, but they also make it easier for grifters to blind their online marks.

“A link converted by Twitter’s link service is checked against a list of potentially dangerous sites. When there’s a match, users can be warned before they continue.”

T.co, according to Twitter, will also enable metrics, to determine how many times a given link was clicked.

“Eventually, this information will become an important quality signal for our Resonance algorithm–the way we determine if a Tweet is relevant and interesting.”

Users are free to continue to use their shortening services of choice but all links within Twitter will be wrapped in the t.co holster. Twitter says these links will be published wrapped on SMS but eventually online and on apps as either original links, as links with descriptive text or as page title, to further take away the uncertainty of clicking through them.

Not unrelated is the use of this system in contributing to the metrics of Twitter’s Promoted Tweets platform and “provide an important quality signal for (their) Resonance algorithm,” the algorithm they use to “determine if a Tweet is relevant and interesting to users.”

Out of the box, the service will available to a fewaccounts, then to developers. This summer the company plans to roll it out service-wide. Given that all links in Twitter will be auto-shortened, it could have a tangible effect on start-ups that provide this service.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.