Home Twitter Acquires Fluther in Move to Recommend Tweets

Twitter Acquires Fluther in Move to Recommend Tweets

Twitter has acquired the team at question-and-answer site Fluther. According to both companies, the Fluther site will remain in tact, though not in development, as the four developers and one designer that form Fluther’s core team move over to Twitter.

Over recent months, Twitter has often repeated that it is more than just a site for those who want to produce content, it is a destination for content consumption. This acquisition could do well to move Twitter further in this direction and help to rise appropriate content to the top of users’ streams.

As Twitter says in its announcement, this is a primary goal of the acquisition, which focuses on talent and not product:

During our conversations with Fluther’s team, we were continually impressed by their technical talent, entrepreneurial spirit, and much of the thinking behind the question-and-answer product they’ve spent the last couple of years building.

When the Fluther team joins us they will focus on helping users discover the most relevant content on Twitter. Their product, Fluther.com, is not part of the acquisition and will remain separate from Twitter.

The members of the Fluther team that will be moving over to Twitter are Ben Finkel, Andrew McClain, Tim Trueman, Richard Henry and Cameron Dutro.

Already, Twitter has found some success with recommendation tools that suggest other users to follow. If the same could be done for content, the company might find more mainstream success. If much of Facebook’s value has been in surfacing the best content from across the river of news from friends’ content, Twitter would do well to enable users to more easily discover the best content from across its more-open social graph and site.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the gambling and blockchain industries for major developments, new product and brand launches, game releases and other newsworthy events. Editors assign relevant stories to in-house staff writers with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest iGaming headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Gambling News

    Explore the latest in online gambling with our curated updates. We cut through the noise to deliver concise, relevant insights, keeping you informed about the ever-changing world of iGaming and its most important trends.

    In-Depth Strategy Guides

    Elevate your game with tailored strategies for sports betting, table games, slots, and poker. Learn how to maximize bonuses, refine your tactics, and boost your chances to beat the house.

    Unbiased Expert Reviews

    Honest and transparent reviews of sportsbooks, casinos and poker rooms crafted through industry expertise and in-depth analysis. Delve into intricacies, get the best bonus deals, and stay ahead with our trustworthy guides.