Home Twitter Wants To Be Your New TV Remote Control

Twitter Wants To Be Your New TV Remote Control

Today three media powerhouses—Comcast, NBCUniversal and Twitter—announced a partnership that aims to better connect Twitter users with television viewing. 

Twitter is currently the leading social platform for conversation surrounding television shows.In the second quarter of 2013, 19 million unique people in the U.S. composed 263 million Tweets about live TV, according to Nielsen’s Twitter TV Ratings report.

The new media partnership is poised to capitalize on this trend by launching a feature that allows viewers to control their television experience directly from a tweet, as well as introducing new advertising structure. All sides view this as the first real test for Twitter to see if the social media platform can actually drive viewership numbers directly.

Comcast’s “See It” will give Xfinity TV customers the ability to access television shows, movies and sports directly from a tweet. A See It button appearing in tweets from NBCUniversal programs will allow users to tune to live TV or start a show on demand on their set-top box, tune in to a show online or on their mobile device, set a DVR recording, set a reminder or buy tickets for a theatrical release through Fandango. 

The feature will roll out exclusively with NBCUniversal programming, but will integrate with other video distribution partners, television networks and websites in the coming months. 

NBCUniversal and Twitter are also working on a new advertising partnership that will enable advertisers to expand their TV and digital sponsorships to Twitter, giving advertisers access to Twitter’s promoted platform. 

Twitter’s television partnership comes on the heels of last week’s IPO.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the gambling and blockchain industries for major developments, new product and brand launches, game releases and other newsworthy events. Editors assign relevant stories to in-house staff writers with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest iGaming headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Gambling News

    Explore the latest in online gambling with our curated updates. We cut through the noise to deliver concise, relevant insights, keeping you informed about the ever-changing world of iGaming and its most important trends.

    In-Depth Strategy Guides

    Elevate your game with tailored strategies for sports betting, table games, slots, and poker. Learn how to maximize bonuses, refine your tactics, and boost your chances to beat the house.

    Unbiased Expert Reviews

    Honest and transparent reviews of sportsbooks, casinos and poker rooms crafted through industry expertise and in-depth analysis. Delve into intricacies, get the best bonus deals, and stay ahead with our trustworthy guides.