Home Tron’s Justin Sun pays millions for a viral banana in New York

Tron’s Justin Sun pays millions for a viral banana in New York

Tron founder Justin Sun has paid $6.24 million, including fees, for Maurizio Cattelan’s infamous and controversial duct-taped banana exhibit. 

Some things in life appear to be stranger than fiction and this art piece falls into that category. At first glance, it appears to be no more than a yellow fruit and some sticky adhesive and well, that’s it. 

Initial estimates for the feature were listed between $1 – 1.5 million, but that figure was smashed by the viral sensation on Wednesday evening at Sotheby’s New York. 

One of three editions of the 2019 art, known as Comedian, was listed for its auction debut, with cryptocurrency accepted at the renowned multinational broker house.

‘Comedian’ described as a cultural phenomenon

Bidding for the piece commenced at $800,000, quickly surpassing the early estimate figures, adding to the eccentricity of the overall story. 

The bids were flowing at the Upper East Side location, within the room in person, online, and over the phone. 

Jen Hua from Sotheby’s China office placed the winning offer on behalf of Sun, whose Tron company was recently targeted by the Angel X drainer, with the China-born crypto figure now primed to receive a banana and a roll of duct tape, as well as some guidance on how to display the distinguished piece. 

A certificate of authenticity will also be issued, as well as instructions on how to replace the feature. It is a banana after all! 

Sun declared on X, “This is not just an artwork; it represents a cultural phenomenon that bridges the worlds of art, memes, and the cryptocurrency community.” 

He added it will become a part of history, with plans to consume the banana as part of the collective experience. 

Image credit: Via Midjourney

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The ReadWrite Editorial policy involves closely monitoring the gambling and blockchain industries for major developments, new product and brand launches, game releases and other newsworthy events. Editors assign relevant stories to in-house staff writers with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Graeme Hanna
Tech Journalist

Graeme Hanna is a full-time, freelance writer with significant experience in online news as well as content writing. Since January 2021, he has contributed as a football and news writer for several mainstream UK titles including The Glasgow Times, Rangers Review, Manchester Evening News, MyLondon, Give Me Sport, and the Belfast News Letter. Graeme has worked across several briefs including news and feature writing in addition to other significant work experience in professional services. Now a contributing news writer at ReadWrite.com, he is involved with pitching relevant content for publication as well as writing engaging tech news stories.

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