Home Third Party Apps Test Social Commerce Waters On Facebook

Third Party Apps Test Social Commerce Waters On Facebook

Snoop Dogg is the first to use a new service to Make Money Money on Facebook.

MarketPage launched last Friday as a way for celebrities to allow retailers access to their fan base to sell products. Merchants who sell on the Snooper Market using MarketPage are essentially getting a Facebook endorsement from the hip hop star.

Like other payment apps Payvment and Oodle, MarketPage appears to fall within Facebook’s usage terms. Facebook declined comment on the new service and whether it gets revenue from sales made through MarketPage because it is in the quiet period ahead of its initial public offering.

Facebook has notably negotiated some steep service terms with certain app makers, including a five-year deal with Zynga in which Facebook gets 30% of all revenue Zynga generates through its online games. Investors are increasingly concerned that Facebook may not be able to diversify its revenue base beyond advertising, which puts more focus on whether Facebook will be able to monetize third-party apps like MarketPage.

“We’ve quickly discovered that it doesn’t make sense to create a shop just for your friends,” said Melvin Tercan, CEO of Tinypay Inc., which developed MarketPage. “People seem to be coming together at Pages that promote a certain artist, brand or community and attract a lot of fans…That’s the place where you want to sell.”

Images courtesy of MarketPage.

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