Home The Top 10 Domains On Twitter: Bit.ly Rules Them All

The Top 10 Domains On Twitter: Bit.ly Rules Them All

A look at more than 1.5 million tweets shows that Bit.ly has remained the dominant URL shortener and tweeted domain on Twitter, with Bit.ly appearing more than its nine closest competitors combined.

Julien Sobrier, an engineer at cloud security firm Zscaler, analyzed more than 1.5 million tweets over the last three months and shared his findings.

Sobrier gathered 1,587,824 tweets from the Twitter public timeline and found that Bit.ly accounted for 33% of all URLS, as opposed to 5% for TwitPic, which occupied the number two spot. Take a look at the breakdown below:

Sobrier performed a similar analysis last March, analyzing more than 1 million tweets. Since then, Bit.ly has actually lost some ground, as have several others. Noticeably absent from the list of  URL shorteners is t.co, Twitter’s own URL shortener. Perhaps this has fallen into the “Other” category for now. According to Sobrier, Google represents 5% of all URLs, while social services like Foursquare and Facebook have also been gaining ground.

As part of his analysis, Sobrier also looked at malicious shortened links, finding that just 0.07% of all links were considered “dangerous”.

The majority of malicious links were served up on Bit.ly, with a high percentage on TwitThis, which Sobrier attributes to “hijacked WordPress installations serving malware”.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.