How The Big Six Book Publishers Are Using Social Media

How The Big Six Book Publishers Are Using Social Media

In the fifth and final part of our series, Social Books, we explore how the “big six” book publishers use social media. So far in the series we’ve looked at the largest social network for book lovers (Goodreads), a new social network for book writers (Writer’s Bloq), how public libraries use social media, and whether book highlights are being…

The Social Library: How Public Libraries Are Using Social Media

The Social Library: How Public Libraries Are Using Social Media

Like many of you, I’m connected to the Internet virtually every waking hour of my day – via computer, tablet and mobile phone. Yet I still regularly visit my local public library, in order to borrow books, CDs and DVDs. Which made me wonder: are these two worlds disconnected, or is the Social Web being integrated into our public libraries? In…

First Look: State, A Streams App Of The Future

First Look: State, A Streams App Of The Future

As streams of information become more popular on the Web, we need better ways to consume and manage them. Apps that allow you to aggregate content from different sources – Twitter, Facebook, blogs, news websites and more – may become very popular. That’s if they can overcome the increasingly walled gardens of Facebook and Twitter. Which makes…

The Future of Streams: Twitter Looms As Biggest Obstacle

The Future of Streams: Twitter Looms As Biggest Obstacle

One of the five reasons why Web publishing is changing is the emergence of streams of information. In other words, a constant flow of information ordered chronologically and (ideally) topically too. In the near future, the theory goes, it won’t matter where you enter content – a blog platform, Facebook, Twitter, Tumblr, etcetera – because all of it…

Topic Pages Need An Open Network Too – And Quora Is It

Topic Pages Need An Open Network Too – And Quora Is It

This week I’m exploring why topic pages are getting traction on the social Web. But one potential flaw in topic pages is that they are typically closed networks. Wikipedia, The New York Times, Branch, Medium – these are all tightly controlled, essentially closed knowledge networks. Sure you can wrangle an invite to Branch, or eventually…

How Online Reading Is Changing – And How to Cope!

How Online Reading Is Changing – And How to Cope!

Yesterday we outlined five reasons why Web publishing is undergoing a sea change, via new services like Medium, Branch, Svtle and App.net. In today’s post, we turn our attention to the readers. We’re all readers, in some capacity. So the changes we’re witnessing in publishing affect us all. Here’s what it will mean to you and how you can adapt.

Inside Walmart’s Social Shopping Skunkworks

Inside Walmart’s Social Shopping Skunkworks

The online social world can put consumer actions in context, which makes the targeting of retail offers eerily more precise. No wonder the world’s biggest retailer also wants to be the world’s biggest social-shopping company. Here’s how Walmart’s @WalmartLabs division is doing it.

Survey: Google+ Whomps Facebook on User Satisfaction

Survey: Google+ Whomps Facebook on User Satisfaction

If Facebook doesn’t stop walking over its users, it risks having them leave for social networks that do a better job of keeping them satisfied – particularly Google+. That’s the message in the latest survey by the American Customer Satisfaction Index (ACSI), which lists several ways in which Facebook continues to alienate its user base.

Google+ Gets More Business-Friendly with New APIs

Google+ Gets More Business-Friendly with New APIs

Google+ is growing up.
The fledgling social media platform, which has increasingly been seen as more of a threat to Facebook and Twitter, just took another step towards social media maturity with the release of some new hooks to let other social media management tools connect directly to Google’s social network.

Why Buddy Media Is So Important to Salesforce

Why Buddy Media Is So Important to Salesforce

Michael Lazerow, CEO, Buddy Media
Salesforce.com’s willingness to shell out $745 million for Buddy Media shows the confidence Salesforce has in the social advertising specialist’s ability to turn people’s love of conversation to an advertiser’s greatest tool.

Which Of These 3 Social Media Profiles Are You?

Which Of These 3 Social Media Profiles Are You?

You’ve got a new piece of content you want to share, but where do you put it? Facebook, Twitter, Google+, Tumblr, Pinterest, your Wordpress blog… all of the above?! With these and many other options to choose from, posting on the Web can be confusing – even a little stressful. But never fear, ReadWriteWeb is here to help. We’ve identified three…