Home Are You Using Social Media Creatively?

Are You Using Social Media Creatively?

Tate Museum’s Kirstie Beaven wonders whether museums are using social media creatively enough. She listed some recent activity by Tate: a Twitter discussion around the hashtag #artfilmtitle, a video dialogue with Chinese artist Ai Weiwei, and a Flickr collaboration. However, complained Beaven, “all of these things are basically one-offs [and] perhaps that’s the nature of social media – essentially ephemeral.” She continued that “most of our initiatives […] have really been about finding creativity in our audiences, rather than pushing the creative boundaries of the social networking site as a medium.”

Personally I think Tate is much more innovative than most organizations with social media, but it does raise a broader question for all organizations: is social media being used in a truly creative way? Or is it mostly about self-promotion and – that magic word – “engagement”? Let us know your thoughts, including any good examples of social media creativity.

Here at ReadWriteWeb, we have an active presence on all of the main social networks; including Facebook, Twitter and LinkedIn. Our Community Manager, Robyn Tippens, does a fantastic job keeping our community thinking and talking about web technology. Plus of course, many of the RWW team are active on various social media channels – including Google Plus (which doesn’t yet have brand pages).

Still, I often wonder whether there’s more that we as an organization can do to foster creativity amongst our community. Although I can give one example, which I’m quite proud of, from RWW. Robyn does a regular ‘Big Question’ post, where she asks our community something about a hot tech topic and then uses Storify to collate the responses from RWW comments, Twitter and Facebook. An example is this recent Big Question: Would You Buy an Inferior Tablet, Over an iPad, If It Was Priced at Less Than $200?

Is your organization using social media creatively? If so, we’d love to hear about it in the comments.

Image credit: Twitter Art Project 2011 (via Simon Lewis)

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The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

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