leverage marketing automation

How to Leverage Marketing Automation to Generate More Leads

Whether it is a start-up or an established one, marketing teams of every business strive to generate more and more customers who genuinely show interest in your product or service. Generating these customers is known as lead generation, where through transparent means of communication, you develop long-term relationships with customers rather than chasing them randomly […]

Is Automation Truly Coming for White Collar Jobs?

For years, we’ve been hearing that automation is coming to white collar jobs, crossing a barrier that we previously thought uncrossable. But is this truly the case? And if so, which white collar jobs are the most susceptible to being replaced? Blue Collar vs. White Collar: The Automation Dilemma Historically, blue collar jobs have been […]

Prioritizing Revenue Capture: Why Sales Order Management Needs to be Automated

Businesses have known for years that digital transformation needs to happen. However, many companies have struggled to initiate Digital Transformation in an effective way, and most DT initiatives have failed to fulfill their goals. Here is: prioritizing revenue capture and why sales order management needs to be automated. Digital transformation: no more delaying. Historically, a […]

Automation vs AI – Who Runs the World of Digital Ads?

We live in a world where each day new technologies with a mission to make our lives easier comes out. Today people can freely enjoy driverless cars, cleaning robots, while ad managers still have to test advanced AI-based solutions offered by the market. They try to find a tool that will help them with customer […]

The Untapped Opportunities in Real Estate Automation

Real estate technology, or proptech, is one of the industries that has produced the most unicorns in the last few years. Historically, however, the real estate industry has been among the lowest spenders by sector on technology. Despite being slow to adopt new technologies, real estate contributes 13% of US GDP, making it the country’s […]

Is AI Just as Biased as the Humans Creating It?

It might appear that data — the information you find in a scientific article, a history book, or a set of survey results — is just a collection of objective facts. The numbers, if sourced well, are supposed to be the hard truth untarnished by opinions, perspectives, or biases. In reality, this is rarely the […]

The Diminishing Returns of Outsourcing and the Fallacy of Automation

No clickbait quite compares to a veiled threat like, “These XX Industries are Those Under Greatest Threat of Annihilation by [insert latest technological advance or cheap labor country here].” It remains in the corporate incentive structure, particularly for public companies, to create systems, processes and wages that significantly reduce costs to bolster bottom-line cash-flow. Unfortunately, […]

Achieving Paperless Operations and Document Automation with AI and ML

Paper is an essential commodity for office operations. Most conventional offices rely on paper for completing the simplest tasks. Even after digitization, the dream of a completely paperless office is far from reality. Humans are used to a standard form of note-taking and documentation. Here is how to achieve paperless operations and document automation with […]

The Challenges and Opportunities for Automation in the Real Estate Industry

According to Ascend2, 71% of businesses use marketing automation. The benefits of marketing automation are significant across all industries, including real estate. Even better, marketing isn’t the only process that real estate agents can automate in their business.  Managing a real estate business can be time-consuming. Numerous, repetitive tasks can prevent agents from maximizing their […]

3 Ways to Navigate Regulations in the Robo Revolution

Robots seem like the stuff of science fiction. NASA’s new LEMUR robot, designed to climb rock walls on Mars, is no exception. But here on Earth, the forward march of automation continues, transforming business and society. But there’s a barrier holding us back from realizing the full potential of emerging tech: regulatory bottlenecks. Regulations are […]