facebook smarter ads buying

Smarter Media Buying: Interviews with Experts – YellowHammer

This is Part Two in a series of interviews with media buying experts, providing helpful strategies for smarter media buying. In Part One, (Interview with Userbase), we covered general media buying strategies, best practices, and the dangers of fraud. Here in Part Two, we are interviewing Kirsten Samuelson-Roberts, from YellowHammer. Kirsten specializes in Facebook Ad buying […]

ford-self-driving-car

How can advertisers target the emerging autonomous car industry?

Autonomous cars present a valuable opportunity for advertisers to grab the attention of potential consumers, who will no longer focus on driving the vehicle. As advertisers learned with mobile, there isn’t one correct way to approach a new platform, and things that worked in the past won’t always work in the future. With that in […]