This is Part Two in a series of interviews with media buying experts, providing helpful strategies for smarter media buying. In Part One, (Interview with Userbase), we covered general media buying strategies, best practices, and the dangers of fraud. Here in Part Two, we are interviewing Kirsten Samuelson-Roberts, from YellowHammer. Kirsten specializes in Facebook Ad buying […]
Autonomous cars present a valuable opportunity for advertisers to grab the attention of potential consumers, who will no longer focus on driving the vehicle. As advertisers learned with mobile, there isn’t one correct way to approach a new platform, and things that worked in the past won’t always work in the future. With that in […]
There’s opportunity—if you ditch old-fashioned advertising approaches.
Even into non-Facebook apps.
Twitter is experimenting again.
Adblock and Adblock Plus are really different.
It’s going to scan your Web activity and ignore your “do not track” browser settings. At least it’s telling us first.
The new strategy mixes online celebrities with off-site advertising.
Facebook unveils plans for a new advertising network that will place Facebook ads in third-party apps.
Google is now taking the plunge into deep linking to an app from an ad.
Facebook is rolling out video ads—but let’s be honest, you don’t really care.
The world’s largest social network continues to grow its mobile product.
These retro camera ads are classically hilarious.
The social network introduced a new way of distributing Facebook ads in third-party apps.
A sponsored story by any other name can still use your likeness and other aspects of your identity.
This handwriting has been on your Wall for months now.
Yet another Twitter ad vehicle makes its way into your timeline.
Facebook’s mobile ads can now include clickable buttons that make it easier to buy stuff.
The photo service’s user base has grown by roughly 50% in the past six months, meaning it’s time to convert users into revenue.