This is Part Two in a series of interviews with media buying experts, providing helpful strategies for smarter media buying. In Part One, (Interview with Userbase), we covered general media buying strategies, best practices, and the dangers of fraud. Here in Part Two, we are interviewing Kirsten Samuelson-Roberts, from YellowHammer. Kirsten specializes in Facebook Ad buying […]
Tag Archives: Ads
How can advertisers target the emerging autonomous car industry?
Autonomous cars present a valuable opportunity for advertisers to grab the attention of potential consumers, who will no longer focus on driving the vehicle. As advertisers learned with mobile, there isn’t one correct way to approach a new platform, and things that worked in the past won’t always work in the future. With that in […]
Ad Blocking Isn’t The End Of The World
There’s opportunity—if you ditch old-fashioned advertising approaches.
Facebook Ads Are About To Start Following You Everwhere
Even into non-Facebook apps.
Why You May Start Seeing Tweets From People You Don’t Follow
Twitter is experimenting again.
Why I Switched To Adblock Plus (And You Should, Too)
Adblock and Adblock Plus are really different.
Facebook Is Going To Start Tracking You Even More Closely
It’s going to scan your Web activity and ignore your “do not track” browser settings. At least it’s telling us first.
YouTube Wants To Be More Than Just “Internet Famous”—Here’s How
The new strategy mixes online celebrities with off-site advertising.
Now Facebook Can Beam Targeted Ads At You Wherever You Are
Facebook unveils plans for a new advertising network that will place Facebook ads in third-party apps.
Google Has New Targeted Ads That Encourage You Dive Into Apps
Google is now taking the plunge into deep linking to an app from an ad.
Why Users Aren’t Going To Revolt Against Facebook Video Ads
Facebook is rolling out video ads—but let’s be honest, you don’t really care.
Facebook’s Continued Mobile Push Is Paying Off
The world’s largest social network continues to grow its mobile product.
23 Vintage Camera Ads That Put Instagram to Shame
These retro camera ads are classically hilarious.
Facebook Tests New Ad Network To Court Mobile Developers
The social network introduced a new way of distributing Facebook ads in third-party apps.
Facebook Formally Kills ‘Sponsored Stories,’ But You’re Still Fodder For Its Ads
A sponsored story by any other name can still use your likeness and other aspects of your identity.
Facebook Now Testing Intrusive Autoplay Video Ads In Your Newsfeed
This handwriting has been on your Wall for months now.
Twitter’s Latest Ad Grab: Promoted Accounts In Your Timeline
Yet another Twitter ad vehicle makes its way into your timeline.
Everyone Panic! Instagram Starts Rolling Out Ads
They’re heee-eeere.
New Facebook Mobile Ads Invite Users To Push The Button And Buy Things
Facebook’s mobile ads can now include clickable buttons that make it easier to buy stuff.
Instagram Hits 150M Users, Will Introduce Ads Next Year
The photo service’s user base has grown by roughly 50% in the past six months, meaning it’s time to convert users into revenue.