Latest Posts From Michael Cole

Smarter Media Buying: Interviews with Experts – Userbase

Media buying is an essential part of any modern business selling to consumers.  In 2019, marketers are expected to spend $333.25 billion globally on digital advertising. Media buying is effective. However, digital advertising is also rife with fraud; Juniper Research estimates $42 billion in ad spend will be wasted on fraudulent sources in 2019. Even […]