Media buying is an essential part of any modern business selling to consumers. In 2019, marketers are expected to spend $333.25 billion globally on digital advertising. Media buying is effective. However, digital advertising is also rife with fraud; Juniper Research estimates $42 billion in ad spend will be wasted on fraudulent sources in 2019. Even […]
Michael is the VP of Marketing at Everflow. Everflow is the smarter Partner Marketing tracking platform, enabling marketers to manage their affiliates, influencers, and media buying channels.