Latest Posts From Michael Cole

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Interviews with Media Buying Experts – Ryan of Advida

Welcome to Part Three in a series of interviews with media buying experts providing helpful strategies for smarter media buying. Part One covered general media buying strategies from Userbase, and Part Two included Facebook ad buying with YellowHammer. In Part Three, we’re covering a less understood channel, Native Advertising. Here is media buying experts with […]

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Smarter Media Buying: Interviews with Experts – YellowHammer

This is Part Two in a series of interviews with media buying experts, providing helpful strategies for smarter media buying. In Part One, (Interview with Userbase), we covered general media buying strategies, best practices, and the dangers of fraud. Here in Part Two, we are interviewing Kirsten Samuelson-Roberts, from YellowHammer. Kirsten specializes in Facebook Ad buying […]

Smarter Media Buying: Interviews with Experts – Userbase

Media buying is an essential part of any modern business selling to consumers.  In 2019, marketers are expected to spend $333.25 billion globally on digital advertising. Media buying is effective. However, digital advertising is also rife with fraud; Juniper Research estimates $42 billion in ad spend will be wasted on fraudulent sources in 2019. Even […]