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One of the best-known online casinos in Britain, Stake.uk, is closing its doors to this market. Stake is one of the leading crypto casinos and sportsbooks in the world. However, players from the UK will no longer be able to access the website.
Since 2017, Stake has been one of the top online casino brands in the world. The platform expanded to the UK with a partnership with TGP Europe and opened Stake.uk to meet the needs of British players. Players are notified that this website will no longer hold a valid license starting from March 2025.
TGP has publicly announced that the website is going to shut down completely. This development follows an official commission investigation of a viral video on social media that displays the Stake logo.
Stake’s sudden UK market exit explained
TGP was invited to a meeting with the gambling commission, and as a result, the operator immediately stated they would stop any new registrations at Stake.uk. They also removed all of the redirection links from the main website to avoid bringing in any players. All of this comes as a big shock, especially to loyal players.
However, it should be mentioned that the gambling commission has already fined TGP for social responsibility and anti-money laundering claims. The UK Gambling Commission stated that they expect the site to be fully closed by March 11th while giving clear instructions to all consumers on how to get their funds back.
As far as the operator is concerned, Stake stated that they’ve had talks with TGP, resulting in an agreement about leaving the white-hat operation. The company will focus on securing local licenses using its own operations and in-house website.
🗞️Everton are to receive a written warning by the Gambling Commission of the risks of promoting unlawful gambling as sponsors Stake will leave the UK market after the withdrawal of their UK gambling licence due to a Stake branded viral video with an adult actress@LivEchoEFC pic.twitter.com/PUm2Kr1nXa
— 𝗧𝗵𝗲 𝗧𝗼𝗳𝗳𝗲𝗲 𝗕𝗹𝘂𝗲𝘀 (@EvertonNewsFeed) February 12, 2025
The impact of gambling regulations on Stake
Stake’s logo was present on many social media videos, including reels, shorts, and TikToks. The operator used this approach to build engagement and establish its brand online. This wasn’t an issue until a probe was launched to check out a social media video that allegedly featured an adult film actress.
With this in mind, we can’t really say Stake.uk deserved its fate, especially since there are many online operators who tricked their players and are still in the business. However, the UK Gambling Commission has strict regulation policies that must be adhered to. They are the ones that guarantee safety and fairness to all UK players.
Stake is also the official sponsor of the Everton football clubs, and the commission immediately warned all clubs of promoting unlicensed sponsors. In other words, we can expect Everton to carry out their due diligence to ensure consumers don’t get involved with the Stake.uk in any way.
Stake’s strategic pivot to new global markets
After removing Stake from the UK market, the operator said they would focus on the Brazilian and Italian markets. Even though the UK is a big piece of the pie, the company has continued as planned. Brazilian sports teams can work freely with any betting company according to the new laws and regulations.
As long as they adhere to integrity requirements, player protection, and responsible gambling, they’re good to go. Brazil has emerged as one of the key markets for Stake and many other companies as the new laws allowing online gambling came into effect at the start of 2025.
Apart from sponsorships, Stake is expected to establish a platform for this market or at least invest in attracting Brazilian players. As far as Italy is considered, operators have to work on infotainment deals since teams can’t work with betting companies.
