Email marketing has been around for quite some time, and has established itself as one of the most profitable digital marketing channels. Brands are forever looking for the best email...
Nearly 30,000 fintech startups are operating worldwide -- and many more are on the horizon. From investment apps and payment processors to budgeting tools and blockchain technology, there are so...
Many new businesses struggle to generate leads. How do you get people interested in your product or service when they’ve never heard of it or don’t realize that they need...
The digital marketing strategy is one of the highly comprehensive and important tools for businesses. One of the essential features of any digital marketing strategy is accessibility. But very few...
A one-size fits all approach is, to say the least, outdated, and so are teams that follow this approach. To create efficient, growth-oriented teams, you need a diverse set of...
It feels like yesterday when the first public PaaS (platform as a Service) named Zimki was launched at EuroOSCON in March 2006. Fontango launched the beta version after finishing its...
Instagram is the place where most of us nowadays spend our time, especially the youth. It has become a suitable place for everyone to watch every content related to entertainment,...
Plenty of marketers are jumping on the B2B video marketing bandwagon, leading it to become just as saturated as any other type of content. While we have numerous channels to...
Establishing your company name as a start-up is challenging. You are tight on budget, have less to no resources, and are overwhelmed by the ever-increasing market competition. Plus, if you...
If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running...
Do you listen to podcasts on a regular basis? If the answer is no, you’re part of a shrinking minority. The majority of Americans (and listeners in developed countries around...
Data centers are the core of every business. They are there to handle and organize all incoming and outgoing information. No matter what business you are into, you must have...
Content marketing has become increasingly common nowadays. Brands today understand that their consumers want something more from businesses – they want value and engagement. A great way to do that...
Most marketers agree with the established wisdom that content marketing is one of the best ways to promote a brand online. It’s relatively easy to get started, making it accessible,...
Brand management has always been a complicated concept, even for those who have had the chance to work on it themselves. Some reasons are its ever-evolving nature and complex tasks...
If you’re marketing a startup in the modern world, you should be using a wide variety of different channels simultaneously. Today’s audiences consume media in a multitude of different forms,...
When you’re growing your startup, there are countless things to consider - from product design to hiring your team. One of the most crucial aspects, though, is digital marketing. No...
Live video is a hugely powerful marketing tool. It combines visual imagery with a unique form of urgency, two-way communication, and an appearance on popular social media channels. But like...
It has been quite a while since AI was introduced to the world. At first, there was an outburst of conspiracies about robots being able to talk, and thus we...
As a savvy marketer in the digital age, you always need to stay up-to-date on the latest advancements in the world of technology, business intelligence, and analytics. You need to...
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