Charlene Li, co-author of Groundswell, and former Forrester analyst, has recently launched her own company, the Altimeter Group. This week, she gave a keynote at the Social Media Marketing Summit...
Is social media nothing but snake oil? Sometimes it can seem that way. As economies shift and trends emerge, would-be experts start popping up like weeds. Really good social media...
If you were interviewing someone for a position with your company and they admitted that they didn't know anything about the new trends and innovations taking place in their field,...
A growing part of the software sales process involves offering trials or try-before-you-buy programs. Buyers love it, but it puts pressure on the vendors to deliver during this important process....
Microsoft released a sponsored study this morning that aims to quantify the economic impact of piracy on related small businesses in the software ecosystem and identifies sales of software licenses...
Although nearly everyone today has a cell phone, mobile marketing is still very much in its infancy and marketers are struggling with how best to use the mobile platform to...
According to the Zuula blog, former search king pretender Accoona has finally given up on becoming a major search player. When Accoona was officially launched in December 2004, at a...
Two months ago, Portland, Oregon-based Jama Software -- the makers of a web-based project management app called Contour -- began a program called "You try. We give." The idea was...
For every 1000 people who read a tech blog post, there may be one that leaves a comment. Lurking in the crowd are any number of people who work for...
Viral marketing, user-generated content, online buzz: over the past few years, these terms have been representative of a new way of marketing to consumers that takes advantage of the current...
What sort of funding opportunities exist in the budding Semantic Web space? What are VCs looking for and how much are they will to invest? That was the topic of...
Andrew Sorcini lives in Los Angeles, works as an animator for Disney and is the most powerful user that social news site Digg.com has ever seen. Known at Digg and...
Last August we called Spongecell "the most intuitive of the online calendar apps," and picked it as one of our 10 Must Have Online Office Apps. Since then, though, a...
You've probably heard people talking about the new "it" book: "Groundswell: Winning in a World Transformed by Social Technologies." The book discusses the current trend of people using online social...
The new Live Mesh service that just launched as an invite only "technology preview" is Microsoft's attempt to tie all of our data together. Live Mesh synchronizes data across multiple...
A month ago, ReadWriteWeb writer Marshall Kirkpatrick utilized his huge network of Twitter followers to facilitate a discussion about APIs and platforms. He shared the highlights of the conversation in...
Lately, we've been discussing the concept of tech populism and the how enterprises are moving towards a more people-centric focus when it comes to their IT infrastructure. Although we support...
In October, Microsoft CEO Steve Ballmer said the company planned to acquire 20 companies per year for 5 years, with acquisition prices ranging in size from $50 million to $1...
Coverage of the venerable startup-launch conference DEMO will begin on blogs and traditional press early tomorrow morning, but here at ReadWriteWeb we're taking a different strategy. This post is the...
The latest podcast at ReadWriteTalk is an interview with Adam Taggart, the Director of Product Marketing in the Yahoo! Mobile Group. In the podcast, Taggart discusses with RWT host Sean...
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