One of the biggest challenges every startup faces is to build a loyal and engaged audience. Email marketing series can help with that. Despite the multitude of marketing channels out...
Whether you’re managing a digital business or a brick-and-mortar storefront, marketing is a practical necessity. Marketing is the way to raise visibility and awareness of your brand, and the only...
Data-driven marketing is the strategy that uses data and evidence to formulate marketing campaigns. With the right data, you can understand your customers better. You can also experiment with your...
In today's scenario, digital marketing is a prerequisite for the success and online visibility of a business. One cannot ignore promoting their brand on the web if they want to...
Traditionally, the marketing strategies employed by nonprofits have been dictated by funding demands. It's high time that changed. Amidst significant losses in charity income, especially by small nonprofits (philanthropy dot...
Big Data enables organizations to create data-driven content strategies. These campaigns can be targeted to the interests of their customers. Nowadays, content marketing is becoming more popular. Big data helps...
The world is filled with billions of users on social media across the globe, and that number is growing each day; and we can watch as the issues to increase....
There are two primary goals of influencer marketing. The first is to generate real sales using the platform of the social media creators you market with. This is a short-term...
B2B is an acronym for business to business. Therefore, b2b marketing is where you focus on marketing your product to other businesses rather than individuals. Take the example of a...
Marketing is often at the forefront of the success and advancement of any business. In fact, it would be correct to say that marketing is one of the dimensions of...
The Covid-19 pandemic has transformed the future of purchasing products and services significantly. With high streets falling stagnant and a new wave of e-commerce based alternatives, the ‘personal touch’ that...
In 2021, social media for business marketing is no longer foreign. With 4.48 billion people across various social media, if your startup business isn't on social media, then your presence...
The world is continuously changing, and so are the tactics and technologies in B2B marketing. As a result, marketers face challenges like never before to approach their target audience and...
There are billions of active social media users worldwide, and the number continues to grow by the day. A growth that has led to social media platforms becoming one of...
The world of marketing has become increasingly more complex in recent years. With omnichannel approaches, platforms, and various approaches to content. it can sometimes seem that a marketer’s work is...
Most entrepreneurs wish they had a better grasp of marketing. With better marketing, you can get more visibility for your brand, more paying customers, and you can achieve growth at...
Blockchain is a relatively new yet widely used technology. It enables you to store and distribute digital information without the fear of data breaches. In addition, blockchain allows transactions between...
Search engine optimization (SEO) is intimidating for newcomers, and I totally understand why. SEO requires your attention in multiple areas; you’ll need to improve your website, write content, research the...
Marketing is tough for new startups, especially those that have an absence of experienced marketing-related leadership. You’re already juggling dozens of important priorities and trying to maintain a grip on...
One of the most common pieces of advice to new investors is to “diversify your portfolio.” Essentially, this means investing in a wide range of different asset classes and getting...
Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.
Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.
Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.
