Home Samsung Makes A Big Play for the Mobile Enterprise

Samsung Makes A Big Play for the Mobile Enterprise

Samsung is taking aggressive steps to reach deep into the enterprise with plans for a suite of mobile collaboration applications and partnerships with the likes of Cisco, Microsoft, Oracle and a host of others.

The collaborative tools including enterprise email, instant messaging security, mobile device management, unified communications, customer relationship management, salesforce automation and business intelligence.

Samsung is working with its channel partners to provide the applications. It’s another form of bundling, really, providing options for what products an enterprise customer may want to include on devices for its employees.

Partners include Cisco, Formotus, Microsoft, Spring Wireless, Sybase and Wipro. Oracle, SAP and IBM are expected to be added later this year. The approach allows people, for instance to use Ciscco’s WebEx for mobile conferencing.

According to v3.co.uk, Samsung will release the devices this year as it makes deals with mobile carriers. The company will also support Android on some of the devices. Additionally, Samsung will offer offer enterprise applications on the LiMo platform and its own Bada mobile operating system.

The mobile market seem to be getting religion. Application environments are emerging. The Alcatel-Lucent news is a case in point. Carriers puffed their chests at the World Mobile Congress by offering their own platform they call the “Wholesale Applications

intended to be a write-once, read anywhere environment.

It’s striking how long it has take the mobile industry to catch up. Samsung seems to be taking a bit more of a modern approach with its partnerships. Regardless, it’s clear that 2010 is the year of the mobile enterprise.

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