Home QualComm Exec Calls 64-bit A7 CPU in iPhone 5S as a “marketing gimmick”

QualComm Exec Calls 64-bit A7 CPU in iPhone 5S as a “marketing gimmick”

A Qualcomm executive is quoted as saying that Apple’s announcement of a 64-bit processor is Impressive, but not innovative and the 64-bit A7 processor found in the new iPhone 5S is a “marketing gimmickat this point, giving no real benefits to the user.
Anand Chandrasekher Qualcomm’s senior vice president and chief marketing officer said in an interview that the main benefit of a 64-bit processor is “memory addressability,” but that’s “not relevant” with today’s products, especially with the iPhone 5S which has only 1GB of RAM:

Predominantly… you need it for memory addressability beyond 4GB. That’s it. You don’t really need it for performance, and the kinds of applications that 64-bit get used in mostly are large, server-class applications.

That is not to say that QualComm will not release 64-bit processors. Having larger memory onboard the (4Gb and above) can utilise the full benefits of 64-bit computing.

From an engineering efficiency standpoint it just makes sense to go do that. Particularly the OS guys will want it at some point in time,” said Chandrasekher, who declined to say when the its 64-bit chip would be introduced.

In addition to Apple and Qualcomm we also have Samsung and NVIDIA readying their own 64-bit chips for future smartphone and tablet market, and Android 4.4 (Codename Kitkat) is also rumoured to have a 64-Bit Dalvik Cache (This is all rumour at the moment).

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.