As the MotoGP 2025 season is approaching, with team launches taking place, the casino software-focused Pragmatic Play announces it will be the main sponsor for Aprilia Racing.
This change-up comes as the team enters a new era as the reigning champion Jorje Martin joins, alongside Marco Bezzechi.
Pragmatic Play is a provider of game content to the iGaming industry and the racing team’s bikes will now feature the supplier. The sponsorship will also see other promotional assets throughout the upcoming MotoGP season, with the first race to take place on March 2.
Every #MotoGP rider. Every team. An unmissable show in Bangkok for all the fans 🎉
Don’t miss the #MotoGPLaunch on 9/2! ℹ️ https://t.co/uAFqGmFsy3 pic.twitter.com/kjshZm0KUu
— MotoGP™🏁 (@MotoGP) January 19, 2025
Irina Cornides, Chief Operating Officer at Pragmatic Play, said in a press release: “With its rich racing pedigree, relentless drive to succeed, and passion for entertainment, Aprilia Racing is the perfect brand partner for Pragmatic Play. We are delighted to announce this sponsorship and look forward to elevating the experience for fans worldwide”.
Aprilia Racing launches new livery with Pragmatic Play as sponsor
The 2025 calendar will run until November, with the teams traveling worldwide from Thailand to Hungary. Aprilia Racing’s new livery was unveiled in Milan on Wednesday (January 22) as the teams prepare for the months to come.
The bike has been redesigned “to be able to compete at the highest level and strengthen Aprilia Racing’s position among the protagonists of MotoGP.” The team have been working on refining the aerodynamics, electronics, and the V4 engine which has undergone a great deal of development work.
Massimo Rivola, CEO of Aprilia Racing, said: “We are particularly pleased to welcome a new partner of the caliber of Pragmatic Play. This partnership represents the union of two companies that share the values of innovation, passion and the pursuit of excellence. The goal is to build a collaboration based on trust, innovation and a shared vision for the medium to long term.”
This is Pragmatic Play’s second high-profile brand sponsorship in recent months, as they signed an agreement with the music festival Tomorrowland Brasil late last year which became a first of its kind in the iGaming industry.
Featured Image: Credit to MotoGP // Aprilia Racing