Home Buying a Donut Earns You Facebook Credits

Buying a Donut Earns You Facebook Credits

Plink has just announced a Facebook Credits loyalty program in partnership with fast-food chains Dunkin’ Donuts, Quiznos, Red Robin and Taco Bell. Users earn Facebook Credits by joining Plink and logging on with their Facebook credentials and credit or debit cards. Like any loyalty program, the more people purchase, the more Facebook Credits they’ll rack up.

Members will be able to accumulate Facebook Credits at 25,000 locations nationwide, including Quiznos, Dunkin’ Donuts and Taco Bell. They can use those Facebook Credits for Facebook virtual games, movies or music.

There is no point-of-sale (POS) integration, which means Plink users don’t have to whip out a card or their phones when they purchase items. Plink works through credit or debit cards that users have pre-registered. Restaurants and offline retailers pay Plink a percentage of the sales that come directly from those members. From what we can tell, Plink will not integrate as a frictionless sharing app, so a user’s entire Facebook network will not know about the Big Mac or coffee that they snuck on lunch break.

Plink operates differently from digital customer loyalty program Belly, which depends on members swiping their mobile devices or using their Belly cards.

Facebook Credits are currently associated with buying virtual goods to advance in games like FarmVille and The Sims Social. Facebook has been edging out of that virtual territory, however, allowing people to use Facebook Credits to pay to download music, and watch movies and TV on Facebook.

Facebook is also working on social commerce, essentially making the social network into a mall. It recently launched 60 new social sharing apps, only five of which aren’t super creepy.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.