WhatsApp rolled out an additional feature called interactive message template a month back for WhatsApp Business API. As the name suggests, this feature allows one to include interactive components to messaging like a button. WhatsApp Business Account users can now build two types of pre-defined buttons: Call-To-Action: The call-to-action button...
Entrepreneurs often think of an asset as funding for their startup, talent that provides a competitive advantage, or proprietary technology that differentiates their offerings in products or services. A company may not realize that just as valuable as all other resources -- if not, more -- is time. Time is...
There are many ranking factors Google uses, and dwell time (D.T) is one of those factors. The chatter on social media platforms started prioritizing dwell time importance. How is dwell time measured? Is it a ranking factor? And if so, how can you optimize dwell time? Here is what dwell time is and...
For over a decade, manufacturers have turned to automated solutions to improve their bottom line. Automation and machine vision are now being augmented and even replaced by AI. Here is the value of AI-based visual inspection in 2020. Value of AI-Based visual inspection Being replaced by AI is especially true...
Even before we made a dramatic pivot to favoring remote work due to coronavirus (COVID-19), there was a shift to mobile workforces and BYOD underway. According to research conducted in October 2019, as many as 70% of U.S. employees were no longer sitting behind a desk every day, and there...
As an emerging technology, AI faces and will continue to face its fair share of challenges. On the one hand, consumers remain wary about adopting new tech. Envisioning a world where humans are displaced by AI-empowered machines gone amuck may be haunting a few late adopters. On the other hand,...
As more and more businesses move online, website security is gaining more and more traction. And it’s not without reason since the incidence of cyber-crime is increasing. In the first quarter of 2019, 1 billion data records were breached. 62 percent of businesses experienced phishing in 2018. Hackers are now...
Spying on someone’s text messages is very easy to do. One way to do this is to get access to their phones physically and read all their messages. However, rarely, is that so easy -- and has a larger risk of being caught. The best alternative for grabbing someone's phone...
The work of real estate agents has changed significantly in recent years as a result of new technologies. Many home buyers now start their search online, and new tools help buyers and agents connect and streamline the buying process. With the arrival of Covid-19, the need to employ real estate...
Despite evidence of multi-billion-dollar cybersecurity vulnerabilities in some of the world’s most trusted organizations, businesses still aren’t taking cybersecurity seriously. Big corporations are finding reasons to skimp on their cybersecurity budgets, cutting costs rather than investing in their infrastructure, and small business owners are simply negligent of the threat that...
In India, Rail transport is the second most used mode of travel that consumes 2.8 billion liters of diesel annually. The railways' fuel bill is touching about Rs 32,000 crore a year, of which the expenditure on diesel is about Rs 18,000 crore. Here are hydrogen-powered trains that promise a...
Human lives and the well being of Americans will always be the gravest concern in any pandemic. But if you zoom out and look at the big picture, it quickly becomes evident that the devastating impact goes far beyond physical health. Financially, the COVID-19 pandemic has ravished millions of families....
Whether you have a small business or a big one, or you run a non-profit organization, a customer survey is the most effective methods to gain insights. A survey will reveal your customers’ likes, dislikes -- your survey will detail a customer's needs. While you are stuck at home during...
Augmented reality has come a long way from a Sci-Fi movie concept to a scientifically proven reality. The AR technology finds its relevance in day to day life. AR has been around for longer than most of us realize. Believe it or not, this technology is from the 60s. But...
By now, virtually every brand across any industry or niche is doing some form of content marketing. Many of these businesses have formal content marketing strategies with editorial guidelines, content calendars, and posting schedules. But very few take the time to carefully measure content marketing results. And unfortunately, this comprises...
Businesses are always trying to figure out the best ways to scale their businesses, especially with the myriad of technological tools and advancements we now enjoy in the 21st century. Here is how to enhance our omnichannel strategy with SMS messaging. One such way to scale has been rethinking the...
The healthcare sector is thriving by making health services and medical system more efficient for patients. The integration of technological advancements and the convergence of emerging technologies have expanded the reach of proactive and preventive care worldwide. Still, there is a lot of room left for improving healthcare facilities and...
Today, analytics is becoming a significant game-changer in the financial sectors. Following the tradition, the banking, financial services, and insurance (BFSI) sectors are putting their full potential to widen their business opportunities and enhance the services that they provide their customers. According to an article recently published by Forbes, “over...
What’s the first picture in your head when you think about a smart home? My guess would be that it's probably of an app or a voice command turning the lights on in your house. Indeed, it is, but it's not a complete picture of a proper smart home. Here...
Over the past few years, buying top digital currencies such as Bitcoin and Ether is common in off-exchange trading. The utilization of digital assets at a corporate level is quite promising. The cash management is revolutionizing, which is revamping the conventional payment flows using blockchain. Here is how to know...
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