Home No Easy Fight for Facebook When It Comes to Search

No Easy Fight for Facebook When It Comes to Search

Overheard on Twitter: “I use Google and look things up that I hear about on Facebook.”

It’s a simple enough statement and one most people who use both services can relate to. But for Facebook, it could mean the difference between becoming another MySpace and justifying the anticipated $100 billion valuation it is expected to have following next month’s initial public offering of its share. The problem is, Facebook, like Microsoft’s Bing, is going to find itself in a seemingly never-ending game of catch-up with Google.

“Search is the answer [for Facebook], but it’s not a loud enough question,” said Simon Schnieders, co-founder of the local search engine companyExplore To.

As noted on the advertising trade journal Adotas, paid search has continued its decade-long rise. Google still controls 66% of that market in the U.S. Its next closest competitor, Bing, has 15%.

“If Facebook wants revenue, then they need search and it needs to be as good as Google’s experience, which means immense engineering investment, high-scale crawling ability and lessons learned from historical web spam, search semantics and manual monitoring, to name but a few,” Schnieders said. “The speed of the ‘like’ button on third-party sites suggests Facebook may have problems withscale like this.”

Schnieders thinks Facebook could take the search fight to Google by focusing on local search, like his firm. But it won’t be easy: Just ask Google. Google’s local search is skewed to favor companies that have completed their Places profile, he said, but at the same time, it boxes out other local search players like Yelp, YP.com and Schnieders’s Explore To. Local advertisers, as a result, have been reluctant to invest heavily in Google search ads.

“Google have done a really poor job at relevancy for users,” Schnieders said. “Despite the resources available to Google, not a single piece of innovation has emerged from the product known as Places.”

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.