Mzinga has announced the latest version of its SaaS enterprise social software suite OmniSocial, with improved control panel, expanded analytics, mobile apps and more. The new features were made available to customers yesterday.
Mzinga has amassed an impressive client list, including ABC, Ford, Chevron, Amazon.com and AOL. It says it has over 300 clients with a total of over 40 million users.
OmniSocial is an SaaS suite with features such as to do lists, discussions, blogs, chat, social networks, wikis, file sharing and polls. Clients use it for both internal intranets and collaboration and as an external, customer facing solution. OmniSocial’s features can be easily integrated into existing web pages with embeddable code. For example, ABC News uses OmniSocial for comments.
The new version of OmniSocial’s control panel makes it easier for organizations to customize and administer deployments of the service. Previously, Mzinga offered professional services to customize and manage implementations.
The new version also offers expanded analytics and reporting, features which have been in beta for a few months. Organizations will be able to track not only simple stats such as how often users post, but gauge the users reputation and influence in a community based on who reads their posts, how often their posts are read and other metrics.
OmniSocial users can now share content through Facebook feeds using Facebook’s API, and integrate OmniSocial features into Sharepoint sites. Additionally, Mzinga is now offering customizable OmniSocial iPhone and Blackberry apps.
Although OmniSocial now offers more self-service options through the new control panel, Mzinga still offers social media consulting, brand and reputation management and professional moderation services.
The enterprise social media market is quite crowded, but Mzinga cite Jive and Pluck as its primary competitors.
