LOLapps: The Biggest Facebook App Builder You Never Heard Of

Today, the white label application builder called LOLapps emerged from stealth mode to announce that they now have 44 million unique visitors using their tools. The company has been operating since early 2008, allowing users to create both quizzes and gifts on social networking platforms like Bebo, Facebook, and others. A user-generated content builder like this may seem like no big deal, but for LOLapps, it’s big business.

For over a year now, LOLapps has been quietly operating, gaining more and more users who have now created hundreds of thousands of applications. What’s interesting about this company is how well they’re succeeding in a down economy like this. While so many companies today are tightening their belts and laying off employees, LOLapps reports they’re profitable, they’re hiring, and their employees enjoy nice perks like free meals…and a fridge stocked with beer! (Sounds like a fun place to work, doesn’t it?)

The core product at LOLapps is actually two things: a quiz creator and a gift creator. You may not have much use for these types of applications yourself, but then, you would be in the minority. When it comes to social networks like Facebook, gifts and quizzes are some of the most popular activities taking place.

With the LOLapps tools, you’re walked through a step-by-step process which allows you to create your very own custom gifts and custom quizzes which you can then share with your friends.

Essentially, the LOLapps application turns everyday users into application developers – without the user ever really knowing that’s what’s going on. With clear instructions written in casual, conversational language, the LOLapps building tools hop users through the somewhat convoluted and complicated steps (at least that’s how they would appear to an end user) necessary to register as a developer on the social network and get the application published.

For now, the company says their business model is similar to that of a website-creation tool from ages ago: Geocities. Back in the early Web 1.0 days, users could create their own web pages at Geocities and the company made money by showing ads on those pages. LOLapps is working pretty much the same way today, except now the ads appear in apps, not web sites. LOLapps is also using virtual goods to drive revenue in some company-created applications but they will not be inserting those paid goods into the apps created by users themselves, LOLapps CEO Kavin Stewart tells us.

If you want to get a feel for what kinds of applications are being built with the LOLapps tools, we asked the company for the top apps, both quizzes and gifts. Here are the results – do any of these sound familiar?