Home LinkedIn Lets Companies Share Their Own Status Updates

LinkedIn Lets Companies Share Their Own Status Updates

LinkedIn has launched status updates from companies. Administrators of company pages can post short updates just like individual users can. This provides companies with a way to engage followers and start conversations from within the public LinkedIn stream.

Users of LinkedIn could follow company profiles since 2010. Previously, users following a company would see personnel changes, new job openings and company profile updates. Now companies can also share 500-character messages, links and media with followers as well.

LinkedIn has made an effort to enhance its social features this year, opening its Groups API to developers and adding Groups to its new native mobile apps. The professional social network also set a good precedent for sharing in its first-ever public earnings call, making the slide deck embeddable for anyone and live-tweeting the call.

LinkedIn is moving toward becoming the human resources hub for companies on the Web, not just a place for two-way networking. In July, LinkedIn enabled employers to let job applicants apply with LinkedIn from a company’s own website. Today’s update adds another way for companies and professionals to interact using LinkedIn.

[8/23/2011 10:11:32 AM] Abraham Hyatt: Check out the slides from LinkedIn’s Q2 2011 earnings call:LinkedIn’s First Earnings Announcement Deck, Q2 2011 View more presentations from LinkedIn

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.