LinkedIn is spending $175 million to buy Bizo, a business-focused marketing firm, the company announced on Tuesday.
If you’re a LinkedIn member, this might mean more advertising for you.
The San Francisco-based firm provides advertising tools for businesses, and already worked with LinkedIn to place ads on the site for its customers.
According to a post by LinkedIn executive David Thacker, one of the company’s fastest-growing ad products are sponsored updates, or posts companies pay to show you when you log into the site. With the Bizo acquisition, users might see more ads like this, in part because LinkedIn will be using Bizo’s services and salespeople to sell more ads.
Other products, like Sponsored InMail, might also see a boost, given Bizo’s experience with targeted email marketing. Currently LinkedIn allows advertisers to purchase access to your inbox, but users only see a maximum of one sponsored email every 60 days. To date, I haven’t received one, but with LinkedIn amping up its marketing and advertising efforts, it might only be a matter of time.
Lead photo by Link Humans on Flickr; LinkedIn + Bizo image via LinkedIn
