Home IT Poll: How Important is Pricing in Enterprise Software?

IT Poll: How Important is Pricing in Enterprise Software?

One of the issues brought to mind by VMware’s new pricing scheme is how important price actually is in enterprise software pricing. For SMBs, pricing can make a break a deal. But for large enterprise, it’s not as clear-cut. In some cases, as Sameer Patel of the Sovos Group has pointed out, buyers may actually prefer a higher price because they need to justify their budgets (that’s oversimplifying things, but there you have it). Also, too low a price may suggest to enterprise buyers that a product isn’t enterprise-class.

What do you think?

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