The folks at Litmus.com have prepared this interesting infographic about to boost the results from your email campaigns. Who knew that your readers would be more likely to click on your messages if a button included an arrow icon? And that because of image-blocking features on most email programs, make sure that you use what they call a “bulletproof” button by combine HTML and background codes so that the button will be visible when images are enabled.
There are lots of other tips in this text-dense infographic, but I like it because it puts everything in a single place that normally you would pay big bucks for an SEO or mailing list consultant. Feel free to share some of your other tips here too.
