The big news today is that
IBM has released an enterprise social networking suite, called Lotus Connections. The
NY Times explains:
“Lotus Connections has five components — activities, communities, dogear (a
bookmarking system), profiles and blogs — aimed at helping experts within a company
connect and build new relationships based on their individual needs.”
The NY Times article notes that IBM has long been interested in social networking, for
example it has “several projects under way within Second Life”.
Marc Canter thinks IBM’s entrance into social networking software validates his own
product, PeopleAggregator. IBM’s corporate
competitor, Microsoft, is a bit more defensive. The Redmond company has
issued a press release, with the title ‘Microsoft Makes It Easier for Organizations
to Transition to Its Unified Communications and Collaboration Platform’. The press
release goes on to helpfully (and wordily) suggest how existing IBM customers might
migrate over to Microsoft:
“Today, Microsoft announced new tools that will help IBM Lotus Notes/Domino customers
take advantage of the new unified communication and collaboration innovations that are
being delivered as part of the recently released Microsoft® Exchange
Server 2007, the 2007 Microsoft Office system and Microsoft Office
SharePoint® Server 2007 technologies. These resources include a new suite
of tools for managing transitions of IBM’s directory, messaging and application
solutions, as well as new templates for SharePoint Products and Technologies, which make
it even easier for IT professionals to roll out customized applications for common
business scenarios. Together these tools are making it easier for IBM customers to manage
transitions to and start experiencing the benefits of Microsoft’s modern,
integrated platform, which increases organizational productivity, streamlines business
processes, and reduces IT cost and complexity.”
That’s very kind of Microsoft to assist customers to move off IBM’s products and onto
its own.
This news probably means little to existing social networks, like MySpace, Facebook
and even business-focused LinkedIn. Enterprise social networking, as Microsoft hinted at
in its non-too-subtle press release, is more about collaboration and
communication. So if anything, this has more to do with Web Office (and in particular
Knowledge Management) than social networking.
